The larger your company gets, it becomes more important that you ensure that the message your brand wants to convey is reaching your targeted audience or not. Initially, you must be talking to a few people about how unique your brand is going to be. But as your progress, this needs to be 100% amplified.
Marketers strive to communicate with consumers in the ways which are preferred by them – or we can say it’s consumer-driven. With a huge rise of social media marketing, brands can communicate directly with consumers. Today, when most of the online content is user-generated, marketers are needed to create a buzz about their brand.
An authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – and also in forming long-lasting brand-customer relationships built on a solid foundation of trust. That means, from your web page copy to what your employees are saying to your blog to social media, it should all align.
Now, the brand voice is critical, because if it is done correctly and it strikes a chord with people, you will get business. If it comes off the wrong way, it will cost you business. Here, we will talk about what defines a brand voice and how it can get more sales and customers.
What Is Brand Voice?
Before we move on to the part where brand voice can fetch you more sales and customers, it is important to understand exactly what a brand voice is. Simply put, it’s not actually a “voice” or “tone” of your brand that is created on commercials. It’s the style and tone of the writing and communications – which is the biggest factor in determining the personality of your brand.
Though customers will also experience your brand through your brand logo. And your digital presence online. Therefore, your brand voice is what grabs them. So in a nutshell, a brand voice is how you communicate with the world and how your core company values manifest in that communication. It’s up to you to decide what your brand voice isn’t, and that will largely depend upon the demographic you’re targeting.
Decide Your Target Audience
By figuring out who it is you’re trying to sell your products to. You can better hone the voice and tone you’re using for your brand. You’ll need to have a clear idea on what it is your target market wants, needs, and feels. What are their demographics? How do they communicate online? Are there any special terms they’re using that you can adapt your messages to?
Describe Your Brand Voice
You need to describe how your brand voice. How it should portray you in front of audience. The emotions and the kind of feelings you want to evoke in them – are they educational or humorous? Hence, knowing what you want your brand voice to be will go a long way towards helping you decide the kinds of marketing communications that are going to work for your brand.
Thus, that way, you can craft messages and communications that support your brand voice. Even if you’re creating content in many different places. A solid understanding of your brand voice will allow you to show the same consistency throughout every aspect of your marketing.
Create A Style Guide
By taking all of these things into account. And compiling your very own brand style guide. You can effectively influence the marketing messages. That your team uses in the future. A style guide exists to help you. And your team. To understand what is and isn’t acceptable for your brand. Users can reference your style guide. To inform their approach with any kind of marketing content. That they produce in the future.
Connect Your Brand Voice With Your Customers On An Emotional Level
The most viable and useful way. To create a brand voice. Is one that thoroughly understands your target market. Therefore, that’s the only way you’re going to be able to create something. That works and helps your target market trust you.
How often do you see some articles or ads that just simply put you off? Like they haven’t put anything to it, to make it sound better. And you think did someone actually write this? The emotions these ads generate. It’s almost impossible to see this ad and the brand voice. In the caption. And not feel inspired to better yourself and to improve.