There comes a point in every online business owner’s business, that this thought of how to increase the traffic of his website crosses his mind. Of course, you have spent so much of your time and efforts to set up your store up and running. But now it’s time to maintain the consistency it requires, to keep the sales coming in.
Every time you open up your shop, which you would be doing quite a lot lately – you must be wondering “where are the sales?” And you would always get an unsatisfactory response. You sure have seen a steady growth earlier – but now it all seems to be a little stagnant. Now you must be setting your sights on a bigger goal.
Whether it’s about your first customer or someone who is one of the thousands – generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, a jump in traffic could mean more customers and more sales.
It’s not that difficult to boost up your traffic of online store. There are these 5 surefire tactics which will help you in driving more traffic to your online store.
SEO For Store Discoverability
Store discoverability is the most important element to drive more traffic to your site. Customers need to find your store first. Most business owners don’t actually know if their targeted audience can actually find their store or not. Even important part is when your customers search for your store – make sure your store is in one of the top results for that search.
People usually see the results on the first page or maximum second page of results. That top position is a key element to generating sustained, qualified website traffic for your online store. Search Engine Optimization – SEO, is basically a science to increase its chances of ranking highly in search results for relevant keywords.
When it comes to content marketing – many people, and that includes even the business owners, think it’s only about just having a blog – wrong. It’s in fact quite more than just a blog – it’s about creating some interesting, informative, engaging and some original content, that can organically attract customers. This can include everything from, guides, videos and even podcasts – anything that creates the buzz and tickles the witty bone to capture new audiences.
Don’t limit yourself and try considering anything and everything related to your business that your customers would find useful. This also helps you in conquering search results. Using free tools like Google Keyword Planner you can identify new opportunities for your business to rank in search results.
Paid Social Media Ads
You need to get your business out there in front of your targeted audience, to increase the traffic on your site. If they won’t be knowing that you exist, how would they search for your business? With paid social media ads, you can create ad-campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.
Here are some platforms you should be considering:
Instagram is an incredibly popular platform – 73% of its half a billion monthly active users are between the ages of 15 – 35, making it the perfect choice for businesses. So, even if you have thousands of followers on Instagram, you aren’t really using it until you’ve tried its advertising platform.
Using Facebook Dynamic Ads, you can even serve automatically-generated ads to customers who have previously visited your website. This will help you bring users back to your website, and would enable you to make the most of the traffic you’re already getting.
Pinterest is extremely popular among niche groups like DIY crafts, home decor, and fashion which is ideal for businesses hoping to make in-roads with these markets. Pinterest is home to Promoted Pins, a form of paid advertising that pushes your Pins to the top of your customers’ search results, helping you stand out from the crowd.
When you have launched your online store, you need some influencers too. Building relationships with your influencers will get your online store in front of a larger audiences. This allows you to gain the creativity and reach of relevant influencers – while taking advantage of the trust that they’ve already formed with their audiences.
Your influencers can include big Bloggers and social media celebrities – who are highly trusted by their followers. Try getting them to feature your products which can help you in increasing your traffic. Customers actually value recommendations from people they trust over any other form of advertising.
Contests And Giveaways
With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards are powerful incentives for getting both current and new customers to actually visit your store.
Using tools like Woobox, you can embed giveaways into landing pages or blog posts on your store. These contests can even use social sharing as a method of entry, giving your sweepstakes a higher chance of going viral and spreading around social platforms.