Boost Website Traffic With These 5 Surefire Strategies

There comes a point in every online business owner’s business, that this thought of how to increase the traffic of his website crosses his mind. Of course, you have spent so much of your time and efforts to set up your store up and running. But now it’s time to maintain the consistency it requires, to keep the sales coming in.

Every time you open up your shop, which you would be doing quite a lot lately – you must be wondering “where are the sales?” And you would always get an unsatisfactory response. You sure have seen a steady growth earlier – but now it all seems to be a little stagnant. Now you must be setting your sights on a bigger goal.

Whether it’s about your first customer or someone who is one of the thousands – generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, a jump in traffic could mean more customers and more sales.

It’s not that difficult to boost up your traffic of online store. There are these 5 surefire tactics which will help you in driving more traffic to your online store.

SEO For Store Discoverability

seo-for-store-discoverability

Store discoverability is the most important element to drive more traffic to your site. Customers need to find your store first. Most business owners don’t actually know if their targeted audience can actually find their store or not. Even important part is when your customers search for your store – make sure your store is in one of the top results for that search.

People usually see the results on the first page or maximum second page of results. That top position is a key element to generating sustained, qualified website traffic for your online store. Search Engine Optimization – SEO, is basically a science to increase its chances of ranking highly in search results for relevant keywords.

Content Marketing

content-marketing

When it comes to content marketing – many people, and that includes even the business owners, think it’s only about just having a blog – wrong. It’s in fact quite more than just a blog – it’s about creating some interesting, informative, engaging and some original content, that can organically attract customers. This can include everything from, guides, videos and even podcasts – anything that creates the buzz and tickles the witty bone to capture new audiences.
Don’t limit yourself and try considering anything and everything related to your business that your customers would find useful. This also helps you in conquering search results. Using free tools like Google Keyword Planner you can identify new opportunities for your business to rank in search results.

Paid Social Media Ads

paid-social-media-ads

You need to get your business out there in front of your targeted audience, to increase the traffic on your site. If they won’t be knowing that you exist, how would they search for your business? With paid social media ads, you can create ad-campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.

Here are some platforms you should be considering:
Instagram Ads
Instagram is an incredibly popular platform – 73% of its half a billion monthly active users are between the ages of 15 – 35, making it the perfect choice for businesses. So, even if you have thousands of followers on Instagram, you aren’t really using it until you’ve tried its advertising platform.

Facebook Ads
Using Facebook Dynamic Ads, you can even serve automatically-generated ads to customers who have previously visited your website. This will help you bring users back to your website, and would enable you to make the most of the traffic you’re already getting.

Pinterest Ads
Pinterest is extremely popular among niche groups like DIY crafts, home decor, and fashion which is ideal for businesses hoping to make in-roads with these markets. Pinterest is home to Promoted Pins, a form of paid advertising that pushes your Pins to the top of your customers’ search results, helping you stand out from the crowd.

Influencer Marketing

influencer-marketing

When you have launched your online store, you need some influencers too. Building relationships with your influencers will get your online store in front of a larger audiences. This allows you to gain the creativity and reach of relevant influencers – while taking advantage of the trust that they’ve already formed with their audiences.

Your influencers can include big Bloggers and social media celebrities – who are highly trusted by their followers. Try getting them to feature your products which can help you in increasing your traffic. Customers actually value recommendations from people they trust over any other form of advertising.

Contests And Giveaways

contests-and-giveaways

With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards are powerful incentives for getting both current and new customers to actually visit your store.

Using tools like Woobox, you can embed giveaways into landing pages or blog posts on your store. These contests can even use social sharing as a method of entry, giving your sweepstakes a higher chance of going viral and spreading around social platforms.

 

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

18 thoughts on “Boost Website Traffic With These 5 Surefire Strategies

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  • November 11, 2016 at 12:14 am
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    Just like in the brick and mortar stores where people want more customers to enter the same way people want more traffic to their ecommerce websites.

    Reply
  • November 11, 2016 at 2:52 pm
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    While this is still speculation, rumour has it that the more social shares your link has on Google+, the more visible you will be. I’ve only been at this for about a month, so I can’t exactly comment on the validity of this (yet!) but it did highlight the notion of social proof. Essentially, social proof is when something is attributed credibility because you see that others have shared/liked/retweeted it.

    Reply
  • November 11, 2016 at 4:48 pm
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    My rule of thumb is building a site for a user not a spider. In order to be successful in business, you have to design your websites with your buyer persona in mind.

    Reply
  • November 12, 2016 at 9:55 pm
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    Search engines such as Google crawl a website typically for the purpose of indexing. However, there are different levels of indexation – some that result in pages not being ranked at all. So again, be sure to make your pages as user and search engine friendly as possible.

    Reply
  • November 13, 2016 at 10:38 am
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    It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.According to Hubspot, 98% of website visitors never return to your site after the first visit. While getting high traffic is good and all, at the end of the day, traffic doesn’t translate into visitors converting into leads and thus, customers.

    Reply
  • November 14, 2016 at 12:42 pm
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    Content is the reason search began in the first place. Content marketing is all about telling a compelling story.

    Reply
  • November 14, 2016 at 2:35 pm
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    Your top of the funnel content must be intellectually divorced from your product, but emotionally wed to it. Content isn’t King, it’s the Kingdom.

    Reply
  • November 15, 2016 at 3:48 pm
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    Ask yourself, what a simple twist on a familiar theme will entrap your audience? That’s what’s content marketing.

    Reply
  • November 17, 2016 at 12:17 am
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    In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.

    Reply
  • November 17, 2016 at 2:59 pm
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    A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.Make the customer the hero of your story.

    Reply
  • November 18, 2016 at 10:50 am
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    Making promises and keeping them is a great way to build a brand.Your brand is a story unfolding across all customer touch points.

    Reply
  • November 18, 2016 at 3:11 pm
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    Marketing is about telling good stories. Social media is about getting your customers to tell them for you. Provide good content and you’ll earn the right to promote your product.

    Reply
  • November 18, 2016 at 4:21 pm
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    People do not buy goods and services. They buy relations, stories and magic. Give them the best experiences to always remember and tell others about it.

    Reply
  • November 22, 2016 at 11:15 am
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    These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast

    Reply
  • November 22, 2016 at 3:34 pm
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    The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. It doesn’t matter how good your brand is if no one pays attention.

    Reply

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