E-commerce SEO Guide – Get Your Store Ranked In Search Engines

E-commerce SEO Guide – Get Your Store Ranked In Search Engines

Till now we have helped you with selling techniques, digital marketing, social media marketing and so on. But now let us go one step ahead let us make our e-commerce store SEO optimized so that your store gets “clicked” a lot more than it does now.

When it comes to e-commerce, it is very necessary that you are ranked higher on google and not just higher but on the top. There are chances that you are losing out on sales if you are not getting enough clicks on your e-commerce store. So it is very important for you to know the small but very important SEO hack.

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Product Photography Hacks For  Your E­-Store

Product Photography Hacks For Your E­-Store

We guided you for a lot of things related to your e-commerce store. But the most important aspect while opening a web-store are the products. In e-commerce, it is very important on how you project your products because at the end of the day the customer is going to order your products only after having a good look at it. Ideally, you should get it done from a professional photographer. But we know that being a startup, there isn’t much that you could outsource.

Don’t worry, I can help you with some of the photography hacks and trust me your pictures will come out just fine. Just like your web-store, you can DIY your product shoot too. Trust me it is not as hard as you think. In fact, it can be fun and who knows.. you might just end up giving wings to the creative photographer in you.

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Everything you need to know about FDI in ecommerce  Industry

Everything you need to know about FDI in ecommerce Industry

As we know, presently the e-commerce industry in India is gaining a spin. Everyone wants their store online. E-commerce web portals are selling like hot cakes in the market. But as you are thinking about opening a new e-commerce venture, it is very important that you know what all is going on in the e-commerce sector. So here’s your share of information which you need to know about FDI.

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How an E­commerce website can change your way of  doing business

How an E­commerce website can change your way of doing business

Are you a start-up? Looking for a perfect platform to project your products and services? Well, you don’t always have to have a physical store for everything. Have you ever thought of owning an online store? Below listed are some benefits which you can get out of an online store.

Nowadays, more and more people are inclined towards owning a business venture and be their own boss. But there are a few things which any start-up basically requires and one of them is a platform to project their products and services. But what is more interesting is that nowadays you don’t need a physical store. You can own an e-store which is easy to maintain and accessible to all.

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7 Reasons Why Every E-commerce Owners Should Start Their Own Company Blog

7 Reasons Why Every E-commerce Owners Should Start Their Own Company Blog

As a start-up there’s always a question which arises and that is: Why is blogging so necessary? So an attempt, with a strong inclination to help you know the importance of a company blog and share awareness about why you need blogging to be one of the top players in the game.

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9 Reasons for why you need an SSL Certification Today for Your Online Store

9 Reasons for why you need an SSL Certification Today for Your Online Store

 

We previously enlightened you about the step-by-step process to integrate an SSL Certification for your online store. But today, we will give you reasons for why you need an SSL certified website. SSL protocol stands for Secure Socket Layers. It is a process where data is passed between the user and server is encrypted/decrypted so that no external third party can hijack the connection. Yes, It is as simple as it sounds. But it is very important for your online store to be SSL Certified because it assures you the security for your website. It will help you secure the experience of an online transaction for your customer.

You can call SSL, a digital passport that verifies the credentials of your store as well as the end web server. When both identities are verified, SSL grants a secured connection through HTTPS. Below are a few key aspects of an SSL certificate.

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The Closet With A Difference – Lola’s Closet

The Closet With A Difference – Lola’s Closet

Can you guess the magnitude of contribution of fashion industry in today’s e-commerce scenario? Out of the estimated USD 11bn worth of e-commerce market in India, the fashion industry alone contributes a whopping USD 559 million. Numerous large, medium and small enterprises come together to huge sector, one such contributor is Priyanka Swahney who owns LolasCloset.in.

 

Early Life

A Closet With A Difference - Lola's Closet
Priyanka Sawhney

Priyanka has had a special inclination towards art from the start.
She loves dancing and fine arts. She has studied accounting and finance but felt the need to do something more creative and out of the box. Hence, she started working at a social media marketing firm after graduation and eventually found Lola’s Closet a year later.

When asked about her love for fashion, Priyanka says “Ever since I was a child I had a keen interest in fashion and I’ve always been experimental with my style. I’ve always been into high street fashion and street style fashion. Though I appreciate the designs and fashion that luxury brands and high-end designers have to offer, everyday high street fashion is more my thing”.

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10 Marketing Mistakes By Start-up Entrepreneur

10 Marketing Mistakes By Start-up Entrepreneur

 

Being an entrepreneur is not easy. Start-up entrepreneurs wear a lot of hats while working on projects. They have to focus on a lot of aspects while launching their start-up venture, like to establish a proper growth strategy and building their team and supporting it. In most cases, they are also managing the marketing aspect too. Mostly marketing isn’t a founder’s speciality because they are more inclined towards the product. This is where Start-up entrepreneurs make the same unavoidable mistakes.

 

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

                                                                      – Seth Godin, Author and Entrepreneur

 

 

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5 Tips To Get Started With Social Media Marketing For Your E-commerce Website

5 Tips To Get Started With Social Media Marketing For Your E-commerce Website

Let’s face it, it’s important to make yourself present in the world of social media. Being a start-up, it can help you in a lot of ways because it puts you and your venture out in the public view. Google+, YouTube, SlideShare, Facebook, Twitter, LinkedIn and Quora. These social mediums will help you get more customers, know your competition and also help you increase awareness about your business in the market.

So here’s BuildaBazaar.com, trying to guide you and walk you through the possibilities of marketing your venture through social media. These few steps can help you cruise your venture through social media.

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Travel And Exploration Led This Ex-defence Officer To Start An Art Based E-commerce Business — WowShoppe

Travel And Exploration Led This Ex-defence Officer To Start An Art Based E-commerce Business — WowShoppe

It usually takes an extraordinary idea with a perfect blend of talent and investors to launch a start-up venture. Travel and exploration were the igniters that led Shalini Manish, an ex-defence officer, to start an entrepreneurial venture. Shalini is a travel enthusiast who wants to make a difference in the world of art and culture. She says “In our travels across India, my husband and I have come across a plethora of unique crafts, products that would suit the taste of a connoisseur and yet be reasonably priced”. She found great artisans in remote villages making amazing handicrafts, apparel and curios, and that’s how she felt the need to bring them to her friends. Thus, Wowshoppe was created.

Woman Entrepreneur

Shalini has an amusing but realistic approach to being an “Entrepreneur”. According to her, women are born entrepreneurs, even those whom we address as ‘housewives’. Women as “housewives” handle finances and budget of the house, education and sports of children, housekeeping and garden, provide lip-smacking and healthy food to their family, manage travels and vacations, laundry and its upkeep, renovation and maintenance of house, playing the welcoming hostess at parties, attending parent-teacher meets as part of social relationship, They deal with perhaps the most difficult employees i.e the maids, local vendors etc. And still they find time for all the family members. Shalini says that “The sense of responsibility and multi-tasking comes naturally to every woman. That’s why women entrepreneurs are even more successful than men.”

The WOW Team!!

The WOW team consists of defence personnel, her family members and aspiring women who are enthusiastic and seek work-life balance. Taruna Verma who is a food blogger at easyfoodsmith.com, Shivi Ahluwalia and Sucheta Bannerjee who conduct craft classes. Mrs Swadesh Wahi and Mrs Renu Bidani, who are above 70 but their art and craft speak for them. Jessica is just 18 and she handles the exhibition team. Shalini says,“Jessica’s ideas are innovative and fresh. Namita and Rinku represent the Namrin brand of WowShoppe. Jagrutiben is an artist from the JJ School of Arts. The team is yet growing.”

In future Shalini plans to have artisans on-board from every state of India, and WowShoppe having a recognition for its quality nationally and internationally.

E-Shop as well as Offline Stores

The WowShoppe team has 3 dimensions of sales i.e. physical stores, exhibitions and an online store, all complementing each other to boost the sales. WowShoppe has 2 physical stores in Nashik, one in Deolali Army Camp as a factory outlet and the other in Soma Winery, Nashik, as a Franchise Store. Shalini says, “We are soon coming up with Franchise Stores in other locations too. We have an online store, physical stores and we conduct exhibitions in various places. The response is so overwhelming that at the end of the day we are rejuvenated to try and do more and more.”

About Online Handicrafts Industry

Shalini thinks that e-commerce will complement the handicraft industry and will benefit the buyers and artisans. Most of the artisans are still limited to their place of work. They don’t get the exposure and the right price for their art. The buyers don’t have the option to search and buy the handicraft easily. The only few stores which are available, cater to a particular demography.

She says, “The artisans and the buyers both are happy with the revolution in this field and it has a lot of untapped potential. E-commerce and handicrafts’ trend has made it convenient to reach even the international market.”

Partnership with www.easyfoodsmith.com

When asked about the collaboration with easyfoodsmith.com, Shalini went on to praise Taruna Varma and said, “Taruna Verma from our team is an MBA, she handles social media and various vendors, but her skills are limitless. She is a writer, an artist, a photographer, a chef and a food blogger at easyfoodsmith.com. The cuisine website is hers and she has been felicitated with many awards by national and international food fraternities, which is commendable”. Shalini feels that adding easyfoodsmith.com to her website has aided her in sharing easy and healthy food recipes with all viewers and readers.

For a Social Cause

The WowShoppe team promotes tribal art, products by blind schools and artisans from rural areas. The artists from Wow Team provide training to the women from economically backward sections and help them in earning with pride. Thus, they are also doing their bit to support our Honourable Prime Minister’s “Made in India, Make in India” drive.

The WOW team also conducts exhibitions for social cause and provides part of the profits to NGOs.

Kudos to Buildabazaar.com

Shalini says, “Whenever anyone starts a new business, everyone wants the best. I had read and studied about all the e-commerce platforms, had spoken to so many entrepreneurs already in this field, analysed and compared the services and pricing and finally I decided to go for Buildabazaar. Life is much easier after that as I get good support from the team, I have a dedicated project manager to handle my account.”

When asked Why BuildaBazaar, Shalini candidly says, “BuildaBazaar was my first and the only choice as every other platform lacked something or the other. BuildaBazaar provides the complete solution right from designing to post selling. Their team has developers to logistics experts and a great back end support.”
While signing off we asked Shalini if she had any words of motivation for other aspiring women entrepreneurs and to that, she said, “Follow your heart, go for it”. Her mantra for motivation goes as “Khudee ko kar buland itna, ke har taqdeer se pehle, Khuda bandey se khud poochhey, bataa teri razaa kya hai” which means ‘Elevate yourself so high that even God, before issuing every decree of destiny, should ask you: Tell me, what is your intent?’