It’s very important to take the speed of your ecommerce site, into consideration. A slow loading website can be damaging for any business. And it can affect your all the hard work and efforts. Before your budding business has even set off the ground.
When it comes to speed – users are very demanding. And literally even a second matters. When there is even a slight delay in response time. This delay will not only result in a reduction in conversions. It would also lead to abandonment of a web page. If it fails to load any longer than three seconds.
So, you have got this much time in your hand to make your site fast. Two to three seconds at the max. Slow websites will not only result in traffic loss and a high bounce rate. It can also affect a site’s search ranking.
However, there are a lot of strategies that you can incorporate. To speed up your ecommerce site. Here are some of them:
When you are searching for a host provider for your store. Look for one that puts speed as its topmost priority. Make sure it offers good uptime. Is reliable and is able to work efficiently during peak traffic. You should avoid very cheap hosting. As this could reflect on the quality of speed times.
Additionally, if you opt for shared hosting. Where your site is fighting for air time with lots of other sites. This could be slowing your online store down. Big host providers like BuildaBazaar and Shopify, offer great speed for their stores.
Reduced Image Size
Image are a vital part for your eCommerce platform, yes. But if the size of images would be huge. It might slow down the loading. Bulky images should be avoided. And sizes should be reduced by using image optimisation tools. Which convert files to the most appropriate format.
You can also measure the size of your page. By saving it as a web archive folder on your computer. Check this periodically to ensure that the size isn’t creeping up over time.
If you have static content on your ecommerce site. That is not likely to change regularly. You can save, or cache, it on your browser. This will help you save time and improve the speed of your site. Because then, this information does not need to be retrieved from a server. Every time someone visits a different page of your site. Or revisits it after a few minutes.
Use a content management system. That is capable of supporting your store. And is flexible enough to adapt to its needs. Also, with many people using mobile devices to search online. It’s imperative to launch a site. That is unresponsive for mobile devices.
Keep the software, plugins and systems up to date. To ensure you are protected against viruses. And have the latest features installed. Check your site periodically for broken links. That can hamper load times. And test your pages to monitor speed rates.
Content Delivery Network
Using a content delivery network can be beneficial. If you intend to attract an overseas audience. Or you want to capitalize on building traffic. This involves making use of multiple servers. To deliver site content to users. Often basing these close to the location of visitor traffic. Which can help to boost speed times of your site.
Whenever the site is used. It needs to collect some data from various sources. The more files there are. The slower your site will be to load. So avoid adding too many plugins or extensions.
If the site is embedded with Twitter feed or Youtube videos. Browser will also have to look these up when retrieving files. This is to check the IP address that corresponds with the domain name. which can further slow down the speed.
Social media is important for raising a brand’s awareness. And incorporating social sharing buttons on your site. Can help to increase your online presence. However, if you add too many social buttons. It can start affecting speed levels. Some social buttons pile up too many KBs of data. So only add those that are most relevant to your target audience.