6 Tips For Branding Your New Ecommerce Platform

Launching your online business is not the only thing you need to do, when you have planned out for opening your own ecommerce business. After the launch, there are still some more work that is needed to be done to set your business on the path.

And that starts with branding your site – giving it a name, a logo, which would define what it is for. Giving a brand name makes your business stand out among others in the competition – something that differentiates it with others.

Starting an ecommerce platform comes with many risks and tough decisions that are needed to be taken at appropriate times. And, branding is one of those decisions. Successful branding depends upon the decisions you make about how to brand your business.

These important tips can help in branding your business better:

Get A Good Logo

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This is vital, your logo is the thing people most associate with your brand identity and will be visible on all your business properties. It is worth spending some decent money on a professional logo design that will make a lasting impression and stand the test of time as your business begins to grow. A logo differentiates you from others defining who you are.

Get Your Brand Name In Your Domain Name

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Some people like to key keywords into the domain name at the expensive of the brand name, for SEO benefits, but you really shouldn’t do this for an ecommerce store. You are trying to build trust with your audience for long lasting relationships so choose a domain that is either just your brand name or brand name plus keyword.

Claim Your Social Media Accounts

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At the very least get your business set up on Facebook and Twitter and claim your business names. Try to make sure your social names are consistent across all platforms and make sure you add links back to your website. Regular posting is the key to a successful business social media accounts. Automated posting tools such as Buffer to ensure you are posting consistently. This can be a valuable way to get your brand in front of an audience and get some initial traffic to your website.

Use Branded Images

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You can apply branding to the images on your website, this will stop people from stealing them and also it means your logo or branding will be visible on images if they are shared on social media platforms. Make sure your images are high in quality  such as Double Image – high quality images make your site seem more legitimate and help to build trust with the audience.

Use E-mail Signatures

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Make sure you include essential information in your email signature such as the phone number, website address and email address of the business. It is also an opportunity to include your logo so that every email sent by your business is promoting your brand.

Branded Packaging

A better packaging helps improve your brand power too. Your products, instead of arriving in boring plain packaging – need some professionally designed boxes with your branding ad logo on. Not only will this make a great first impression when the goods arrive to the customer but others may also be impressed by the branding and remember your company name in the future.

Branded gifts: When you send your goods out you can even include some gifts – pens, coffee mugs or mouse mats branded with your company logo and contact details. This be a nice surprise for your customers as well as an item that they will use every day in their home or office.

Business cards: You can get some business cards for very affordable deals on sites. There is the potential to give people you meet a business card, it could lead to a long term relationship, future orders or even just a visit to your website to check it out, it is all beneficial to your business and getting your name out there.

 

 

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

22 thoughts on “6 Tips For Branding Your New Ecommerce Platform

  • October 17, 2016 at 11:36 am
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    Great tips for anyone starting an ecommerce platform!

    Reply
  • October 17, 2016 at 12:48 pm
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    Lovely read. I am thinking of starting my own ecommerce platform and this article surely gave me a lot of info.

    Reply
  • October 17, 2016 at 3:00 pm
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    Having the right logo is definitely an important aspect as it is after all your brand identity.

    Reply
  • October 17, 2016 at 4:02 pm
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    Stumbled upon this article by chance and I must say im glad i did! Thank you.

    Reply
  • October 17, 2016 at 4:33 pm
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    Some really helpful tips in this article. Buildabazaar has once again come out with an awesome read!

    Reply
  • October 18, 2016 at 11:33 am
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    The importance of ecommerce web development is growing manifold in recent times. Ecommerce or online stores not only provide a prolific platform for selling your products but also helps create a distinct identity for your business. However, developing an ecommerce site is an easy task thanks to PRAGYAN and Build a Bazar that provides us a good reference for small business owners like me who are looking to develop online shopping stores.

    Reply
  • October 18, 2016 at 11:56 am
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    Another simple and detailed article from Pragyan and Buildabazar. Congrats team.!!

    Reply
  • October 18, 2016 at 12:26 pm
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    This was a great and interesting post. Thanks for sharing. 🙂

    Reply
  • October 18, 2016 at 2:26 pm
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    I have really enjoyed all of this very cool information…

    Reply
  • October 18, 2016 at 3:00 pm
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    Congrats to build a bazar team, Simple as well as informative. Great job.!

    Reply
  • October 18, 2016 at 3:51 pm
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    Great pointers to keep in mind. Good article.

    Reply
  • October 20, 2016 at 11:00 am
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    Very informative article, logo makes the brand!

    Reply
  • October 20, 2016 at 11:35 am
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    I think before even starting, one must check if the website is available, the social media handles are available etc.

    Reply
  • October 20, 2016 at 12:02 pm
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    Good article with some basics about starting up.

    Reply
  • October 20, 2016 at 1:18 pm
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    branding is soo key to making a good brand, without a vision, you cannot get far.

    Reply
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