Launching your online business is not the only thing you need to do, when you have planned out for opening your own ecommerce business. After the launch, there are still some more work that is needed to be done to set your business on the path.
And that starts with branding your site – giving it a name, a logo, which would define what it is for. Giving a brand name makes your business stand out among others in the competition – something that differentiates it with others.
Starting an ecommerce platform comes with many risks and tough decisions that are needed to be taken at appropriate times. And, branding is one of those decisions. Successful branding depends upon the decisions you make about how to brand your business.
These important tips can help in branding your business better:
Get A Good Logo
This is vital, your logo is the thing people most associate with your brand identity and will be visible on all your business properties. It is worth spending some decent money on a professional logo design that will make a lasting impression and stand the test of time as your business begins to grow. A logo differentiates you from others defining who you are.
Get Your Brand Name In Your Domain Name
Some people like to key keywords into the domain name at the expensive of the brand name, for SEO benefits, but you really shouldn’t do this for an ecommerce store. You are trying to build trust with your audience for long lasting relationships so choose a domain that is either just your brand name or brand name plus keyword.
Claim Your Social Media Accounts
At the very least get your business set up on Facebook and Twitter and claim your business names. Try to make sure your social names are consistent across all platforms and make sure you add links back to your website. Regular posting is the key to a successful business social media accounts. Automated posting tools such as Buffer to ensure you are posting consistently. This can be a valuable way to get your brand in front of an audience and get some initial traffic to your website.
Use Branded Images
You can apply branding to the images on your website, this will stop people from stealing them and also it means your logo or branding will be visible on images if they are shared on social media platforms. Make sure your images are high in quality such as Double Image – high quality images make your site seem more legitimate and help to build trust with the audience.
Use E-mail Signatures
Make sure you include essential information in your email signature such as the phone number, website address and email address of the business. It is also an opportunity to include your logo so that every email sent by your business is promoting your brand.
A better packaging helps improve your brand power too. Your products, instead of arriving in boring plain packaging – need some professionally designed boxes with your branding ad logo on. Not only will this make a great first impression when the goods arrive to the customer but others may also be impressed by the branding and remember your company name in the future.
Branded gifts: When you send your goods out you can even include some gifts – pens, coffee mugs or mouse mats branded with your company logo and contact details. This be a nice surprise for your customers as well as an item that they will use every day in their home or office.
Business cards: You can get some business cards for very affordable deals on sites. There is the potential to give people you meet a business card, it could lead to a long term relationship, future orders or even just a visit to your website to check it out, it is all beneficial to your business and getting your name out there.