Around 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing many opportunities. Furthermore, 55% of time spent with online retail occurred on a mobile device, according to one study. This explains why businesses should ensure their websites render and function well on mobile devices. In addition to simply making your site more accessible, mobile-friendliness helps achieve higher rankings in Google search results, and it’s more economical than creating different versions of your website for various types of devices.
All the benefits that a mobile-friendly sites give to your visitors naturally come together to help you achieve better conversion rates and more sales. And having a responsive web design has proven to be an invaluable advantage for businesses. Responsive web design alters and rearranges website layouts depending on the screen size of varying web browsers and devices – laptops, tablets, smartphones, etc. Optimized web design ensures that your website adapts to any device, offers your consumers an ideal viewing experience, and improves your site’s overall functionality.
With 90 percent of people switching between devices to accomplish tasks, your website needs to be multi-functional. Mobile websites offer your customers easier navigation and enhanced visibility. Traditional websites, not optimized for mobile devices, often feature long loading times and unfriendly interfaces. Consumers tend to abandon these websites due to frustration and impatience. Embracing mobile-friendly strategies will help you retain valuable customers.
Google recognizes the importance of having navigation structures that work well across all devices and recommends responsive web design. Responsive web design can boost businesses higher in search results and deliver organic traffic. Websites that are responsive rank better than those that aren’t. As a business, it is important to stay on top of technological advances and listen to the needs and desires of your consumers. When you offer a mobile experience that is optimized for functionality and consistency, you gain trust with users and build credibility.
Embracing responsive web design can cut down on future design, development, and maintenance costs. You will no longer have to manage two separate websites for mobile and desktop. A responsive web design will ensure that your website remains optimized and functions. There was once a time, when SEO Graphic Design was launched in 2009, where the option of having a mobile-friendly website was a nice perk. Fast forward to 2016, the momentum of mobile search has reached a tipping point and that momentum will not be denied. Smart businesses and website owners now have-to become mobile-friendly, as the vast majority of searches online are coming from mobile devices. Sure, we all know that a responsive site makes mobile browsing simpler. But what makes this a NEED? Why is mobile-optimization a must? Here are 6 main reasons that explain just that:
Mobile Is The ‘In’ Thing
We are no longer living in a world where smartphone users can be considered the exceptions.
Today, 1.2 billion people are accessing the web from mobile devices. An incredible 80% of all internet users use a smartphone. And today’s statistics are only half the story. Simply put, you need to be thinking mobile, because everyone is on mobile. That means business websites should be catering their site design and message to mobile device users. Mobile should no longer be a small part of a business’ consumer digital strategy; it should arguably be the top consideration.
On an average consumers spend 15 hours per week on their smartphones doing research and during that time they visit the website they want to purchase from 6 times before purchase. Keep in mind that study was conducted in 2013, in 2016 it’s safe to say that number and those statistics have risen. Not catering your business website to the experience of mobile users essentially removes your business from the competition that is taking place online within your business niche.
Higher Page Rankings
We live in a fast paced world. People expect to be connected via devices. When questions and needs arise the first place they turn to are their smartphones. Most often, these consumers are looking to buy products and services, within their local area. It is important for businesses to be listed correctly online and to have a web presence that caters to users of smartphones. If your business does not show up on the first page for important keywords related to your business, you are again missing out on potential new business.
The way smartphones work, the search results display based on the keyword being searched along with the locale of the smartphone user doing the search. So if a person is in your general neighborhood is searching for the products and services you offer, the goal is to have your website and contact information come up in the search since you are a close vendor able to answer the need. Google, Yahoo and Bing will seek to display results based on keyword and locale of the mobile user. Again if you don’t have a mobile-friendly website, you are not going to show in the results for these on-the-go consumers.
Better User Experience
Geo-targeting is the art of optimizing your website’s content toward local consumers in a specific city or state. Since smartphones can be used on-the-go, there is value in spending marketing dollars on this type of service. But in addition to that, it is very important to have a mobile-friendly website that accomplishes the basic goals most smartphone users are seeking when searching online such as: the ability to place a phone call with one click, making a reservation, seeking directions, or requests for more information easily. People searching online using a smartphone want to be able to get all of the secondary information about your business before they ever have to interact with a live person.
Mobile-friendly websites aren’t just about displaying correctly on these small devices, it’s also about understanding the psychology of the person/consumer throughout the sales process. Mobile-friendly sites should make tasks easy for the user as 55% of mobile users purchase within an hour and 84% purchase within a day of finding what they want using mobile search. Having the ability to quickly find directions to your business, click to call, click to buy, menu displays, sales PDFs, etc. all eventually lead to the interaction your business needs to make the sale.
A visitor to your website is much more likely to stay on you site and browse further if they can easily view the website on their mobile device. If the user has to spend time painstakingly zooming and scrolling around a desktop website on their mobile, they are much more likely to leave your site within the first few seconds.
Better Conversions And Sales
On top of all of the other benefits of having a responsive website, it will also help you increase your online conversions and sales. How exactly? If your business website does not function well on a mobile or tablet then users will be much less likely to complete contact forms, make purchases and become a customer. If a potential client comes onto your website and has a problem with your website on their mobile device, you are likely to lose their trade. However, if the potential client has a uncomplicated and smooth experience on your website they are likely to convert!
Across devices, mobile users actually spend more than their desktop counterparts. Smartphone users account for the lowest per transaction. These users are conditioned to make small, frequent purchases. If you are attempting to sell something below $10, mobile users are an ideal audience for your offer. Tablet users, on the other hand, have the highest average transaction value of any device, including desktops.
Social Media Marketing
91% of mobile internet access is used for social activities. As social media continues to grow and evolve, it’s finding its primary hub on mobile devices. If your business is involved social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices. An unresponsive site can negate your content marketing efforts and waste your paid advertising dollars. If you want to take full advantage of your social audiences, you need a site designed to seamlessly catch their social browsing click-throughs.
While that’s true to some extent, the reality is that many sites remain unoptimized for mobile. According to a recent survey, only 56% of small business websites are responsive. What does this mean for your business? It means you have a fantastic opportunity to differentiate yourself from the competition. Statistically, nearly half you competitors could have unoptimized sites. Furthermore, a big chunk of those who have implemented responsive design are probably doing a pretty poor job of it. Optimizing your site for mobile is an easy way to immediately gain an edge.
With all of the data and insight on mobile search, as a business owner you can’t afford not to cater business to smartphone users. Smart business understand the power of the Internet and it’s ability to bring in new customers via search. Business websites who are mobile-friendly are ahead of the curve and have the ability to carve out a niche online that late-comers will not be able to compete with. Mobile-friendly websites are just a starting point but, a very important one indeed.
Websites that are designed purely for mobile do not offer comprehensive menu navigation, as you may find in a desktop website. This also means you will need to manage both a mobile website and desktop website. Having one responsive website will save your business greatly on design, development and maintenance costs.