6 Practices For Planning Your New Ecommerce Platform
E-commerce is hotter than ever right now. If you want to sell, you need customers. And those customers want new, innovative products. A proper website that lures them to keep on browsing. More and more people are spending more and more money online every year. The easy part of starting an online business is assembling your basic business structure – choosing your software platform, setting up a credit card account, developing a marketing plan, and figuring out a few more things.
The hard part is developing your e-business plan. Awareness, understanding and an inventive strategy. Developing a sound business plan is a very critical step in starting your online store. More e-businesses have failed because of a faulty underlying concept. Than because of problems with software or hosting issues.
Before you build your online store. Your number one priority should be creating a killer e-business plan. The rest of the economy might be shaky. But e-commerce enjoys predictions for years to come. Of course, if it were that easy, everyone would start an online business. Well, everyone IS starting an e-business. And why not? The barriers to entry are low. A lot of online businesses can be run from home. Therefore, there’s only gold to be dug. But frankly, it’s not simple to succeed as an online merchant. But if you’ve got some money to invest, are ready to work hard, and are willing to put some serious thought into it. You can make millions.
Let us try to answer some of these questions by following these practices:
Start With A Business Plan
Your business case should include a return on investment plan. Therefore, this plan should be based on two types of data. Hard data like site traffic, conversion, and average order value. And soft data like reduced operational cost and cost per customer call. Using your Business Case to prioritize what you do first. And to measure the effectiveness of your decisions. Can make your business plan even impactful.
Discover Unique Requirements For Your Business
When developing requirements, the tendency is to focus on where you are unique. That is why you certainly need to understand these unique needs. It is difficult for any platform to provide all these requirements out of the box. So, how your organization customizes the solution. Depends on the case demonstration. To who can build your requirements versus understanding what is out of the box.
Understand The Components Of Ecommerce System
E-commerce system is a vast subject. Hence, you need proper understanding and education. On every aspect of the e-commerce platform, you are going to launch. Learn how to create customer experiences, merchandising, promotions and what out of the box means. This will help you find standard features that span across platforms. Things like the product information, shopping cart, and orders.
Use Cases Instead Of RFPs
Putting your money and resources into building use cases to develop them. This will help you figure out how to customize for your unique requirements. How did you build that and how was that customized? Therefore, these questions are needed to be asked. Make sure that your team has read and agreed with all of the use cases. Ideally, everyone in the room would have had a hand in developing the use cases. And even debated the merits of each. Do not eliminate RFPs totally.
Integration Of All Systems
E-commerce is made up of many back office and front office systems. And that is why integration with ERP, CRM, Pricing Engines, Order Management, Content Management, Product Information and many others. Should be considered. Understanding how each platform integrates to your back office. Integration options and the consequences of integration decisions. Is important for the success of your business. Walk away from your architecture sessions having explored every option.
Get Business And IT On The Same Page
To select a platform that is right for your organization. You must balance what you need to deliver. With how to construct it. All things should come together with joint use cases, requirements, and business case. Hence, this should include experience management, merchandising tools, and architecture. For that, you need to get IT with you. To figure out what your business counterparts need, why they need it, and the tools they require. The customer experience also matters. IT has a lot of work to do to get ready. For this type of project on your internal systems. Helping each other out and advocating for each other will go a long way.