5 Ways You Are Killing Your Ecommerce Sales

Launching an ecommerce site isn’t the only thing you need to do. After the launch, it is important to maintain the consistency of your site, and which is dependent on a myriad of factors. It gets very difficult to control all of the factors to guarantee success, but one thing you can do is watch out for the drainage that drains your sales.

Trust is the most important part of a successful business. If people trust you, they’re more likely to send you their hard-earned cash. A large part of building that trust is simply being honest, transparent, and accountable. The key to making a sale is to remove any element of doubt in a person’s mind, to comfort them, make them rest assured that everything is going well.

Reaching the checkout stage does not mean the purchase is guaranteed. This is the most critical part of the whole buying process, and you need that extra push to send them over the line and make the sale. If people feel that the process is taking too long, then they know the exit way and you’ve killed the sale.

Make sure you’re not hampering your ecommerce sales in any of these five ways:

Slow Website

slow-website

If your website takes ages to load, that people almost feel like they should fall asleep till it loads – well they might just do that instead. They aren’t going to stick around long. A few, may battle through a couple of clicks, but in the end they’ll give up too. And we haven’t even touched on the potential search engine ranking problems because of slow load speed.

Use Google’s PageSpeed Insights tool to see how your website performs; and if the results are bad, speak to a Web developer who may be able to reduce load times and increase average time on site.

Not Mobile-Friendly

mobile-friendly

Mobile is massive, and by not making your site for mobile users you’re potentially excluding a big portion of your customers. Make sure your website fits the mobile screen, is responsive and easy to navigate on different-sized smartphones. Speed can differ from that of the desktop version of your website, so ensure that it loads quickly. Also, you’re much more likely to make sales from mobile users rather than your desktop site.

Moreover, mobile-friendliness is now a ranking factor, and sites come with a “mobile friendly tag”. Use the Google mobile-friendliness test to check whether your website is mobile-friendly.

Conflicting Product Information

conflicting-product-information

The content should be laid out in a way that does not intrude on or hinder the user’s buying experience. The product, and the means for purchasing it, should remain always on screen, scrolling down the page with you; also, all of the information should be in a linear, straight-down layout with no jumping from side to side or getting lost. The flow should be obvious and easy to follow.

Another thing is consistent information. The same concept applies to a wide range of information, including conflicting size information in titles and descriptions, any confusion in the description is enough to plant that seed of doubt. Check your information thoroughly for accuracy, and remove all doubt.

Too Many Discounts Or Offers

too-many-discounts-or-offers

Introducing discounts or perks is a great way to increase sales, yes, but offering too many of them will actually kill some of your sales. To work as you intend them to, discounts and perks must not be distracting and difficult to obtain.

If someone is on the way to buying and then finds that you’re holding a sale in 10 days’ time – you have just driven them off your website. There’s a time and a place for great offers: upon entry, after purchases, or on social networks, but if they’re throwing people off of the purchase path, then they’re failing you.

Confusing Navigation

confusing-navigation

You obviously wouldn’t want to be in a store that looks like a maze, right? So why not apply the same logic to your online shop? You need to make the experience as straightforward as possible. In trying to provide as many category options as possible to people, you might just confuse your potential customers and possibly annoy them which would put them off.

Streamline the experience, trim down on pointless excess categories, make the buying process linear, or at the very least provide an online chat box so someone can ask where to find a product.

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

19 thoughts on “5 Ways You Are Killing Your Ecommerce Sales

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  • November 11, 2016 at 12:09 am
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    There is a spiritual aspect to our lives — when we give, we receive — when a business does something good for somebody, that somebody feels good about them and give them their money.

    Reply
  • November 11, 2016 at 2:49 pm
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    You can buy a person’s time; you can buy their physical presence at a given place; you can even buy a measured number of their skilled muscular motions per hour. But you cannot buy enthusiasm . . . You cannot buy loyalty . . . You cannot buy the devotion of hearts, minds, or souls. You must earn these.

    Reply
  • November 11, 2016 at 4:44 pm
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    Sometimes one can become lost in a big company and lose sight of how what one does truly helps or impacts the end customer. If you are one of those, think of a fire brigade, a line of people passing buckets of water from one to the other from a source of water to the site of the fire. An individual in the brigade may not be able to see the end result, i.e. the water being thrown on the fire to put it out, but the contribution of the individual is indispensable to the final outcome.

    Reply
  • November 12, 2016 at 9:59 pm
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    People get irritated when there is a high traffic going to a website and it when the website get’s lapsed. Out of anger and frustration, they close the tab and never return again.

    Reply
  • November 13, 2016 at 10:41 am
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    Most of the people try to check website’s and do their personal work while commuting between places and this is a huge matter to cater to hence make your website’s mobile friendly.

    Reply
  • November 14, 2016 at 12:37 pm
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    Website’s need to be mobile friendly as maximum number of people do their personal work only through mobile phone’s.

    Reply
  • November 14, 2016 at 2:39 pm
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    When I got to the washroom, I generally tend to read up the latest news using my mobile phone. Sometimes I end up opening sites, which are not mobile friendly and I have to strain my eyes to read the article, which is so very irritating.

    Reply
  • November 15, 2016 at 3:51 pm
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    Mobile phones are the primary screen in which consumers engage with the digital world. Hence, If your plans don’t include mobile, your plans are not finished.

    Reply
  • November 16, 2016 at 12:13 pm
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    If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.

    Reply
  • November 17, 2016 at 12:11 am
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    The two parts of technology that lower the threshold for activism and technology is the Internet and the mobile phone. Anyone who has a cause can now mobilize very quickly. Hence, be mobile friendly or you lose out.

    Reply
  • November 17, 2016 at 2:51 pm
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    I have also learnt from recent client interactions that people usually see ecommerce website’s which hold continuous sales as products which are not good.

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  • November 17, 2016 at 5:13 pm
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    One day my class would just start in 10 minutes and it was also my mother’s birthday. So had to search for a gift online. When I entered it was so feasible that there was a pop chat option and I could just quickly interact with the sales executive with what I was looking for and quickly made the purchase. The work was done in two minutes.

    Reply
  • November 18, 2016 at 10:45 am
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    The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now! Be Present There!!!

    Reply
  • November 18, 2016 at 3:06 pm
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    As the consumer’s device of choice, mobile is almost always on hand. It’s the brand’s first point of contact with the consumer, but that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.

    Reply
  • November 18, 2016 at 4:16 pm
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    Amazon’s one-click is almost too convenient. I got home the other day to find a guitar in the hallway my ten year-old had bought on my phone when I wasn’t looking.

    Reply

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