E-commerce is short for electronic commerce in which transactions are conducted virtually on desktop computers and laptops using the internet. I’m sure you are already aware of what e-commerce is, right? The new fad among the masses these days is m-commerce (short for mobile commerce). It’s pretty much the same concept as e-commerce except for the fact that it is conducted via smartphones. Doesn’t it seem a bit much that everyone is going gaga over a change in the platform for shopping, whereas you’re probably thinking ‘Hey! I used to shop through my laptop, now I am using my smartphone what’s the big deal about it?’ But believe me when I tell you that this minor shift in dynamics has created an industry that spans on a global scale. Before I start pretending to be an expert on mcommerce and offer you some tips on how to increase your sales and traffic through m-commerce. I want you to do me a favour. I want you to imagine yourself without your smartphone(s) for a year. Can’t do it, how about a month, maybe a week? Yes, that sudden uneasiness that you just felt slightly hinting towards panic, that my good friend is the reason m-commerce has taken over the world like white on rice.
The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.”
These statistics present the projected global m-commerce transaction value from 2014 to 2019. According to the source, worldwide mobile commerce revenues amounted to 96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019.
This statistic gives information on the retail m-commerce revenue in India from 2015 to 2020. In 2015, mobile retail e-commerce sales in India amounted to 6.02 billion U.S. dollars and are projected to reach 37.96 billion U.S. dollars in 2020. That year, total retail e-commerce sales are set to generate 79.41 billion U.S. dollars in revenues. [Source-www.statista.com]
Let us begin with pointers on how you can increase your sales and traffic through m-commerce and consequently board the ship sailing in a sea of profits as the above statistics have displayed.
#1. A Neat and Clean Application
It goes without saying that your application no matter whichever platform, be it android, iOS or windows is neat and clean. Mobile and tablet screens are small which is why it is crucial to ensure that you display only the most important information. On top of offering needed information, focus on making it easy for users to browse the app. Use a simple yet attractive call to action buttons as and where required. Mobile e-commerce apps should be considered a different entity than web-based application or traditional software and must be designed carefully with those facts in mind.
#2. Responsive User Interface
Nothing frustrates users more than an unresponsive application. It is vital for your app to have a responsive and quick state of being but not at the cost of aesthetics. There is a thin line that you shall need to balance upon to keep both these attributes user-friendly. It’s important to remember you are not creating an app to please Van Gogh, users will appreciate your app even if it is a minimalist design with nothing fancy as long as it responds to their commands with ease.
#3. Exclusive Offers, Coupons and Games
You can present exclusive offers to app users. Every user who uses your online portal can be guided towards your app with special offers reserved entirely for app users. Many e-commerce portals have also started presenting users with fun games and quizzes in their apps. Winning these little games can offer customers exclusive gifts and offers. These games serve as entertainment and the thought of winning at the end makes them all the more enjoyable.
#4. Push Notifications
We have always established the fact that people today especially the younger generation is always glued to their smartphones. This does not grant you the assurance that they will choose to spend time on your app. Sending a few push notification every once in a while is always a good idea. You can also use this option of push notifications as a tactic against shopping cart abandonment.
#5. Customer Support
Maintaining an intrinsic customer support is essential for your business. This goes double for your app. Every user while browsing any application store no matter the platform almost always reads the reviews and ratings for an app. If your business displays a concern for the needs of customers by providing prompt replies and solutions to their reviews, you are bound to garner a better reputation. This reputation will also provide you with a better worth of mouth marketing across the users, which is by far the best form of marketing.
So the entire blog points towards a very simple fact, that is, if you plan on running a successful e-commerce website, or any website, you absolutely must cater to mobile users. Not doing so is simply ignoring a majority of your potential customers.