Digital Marketing

5 Tips To Get Started With Social Media Marketing For Your E-commerce Website

5 Tips To Get Started With Social Media Marketing For Your E-commerce Website
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Let’s face it, it’s important to make yourself present in the world of social media. Being a start-up, it can help you in a lot of ways because it puts you and your venture out in the public view. Google+, YouTube, SlideShare, Facebook, Twitter, LinkedIn and Quora. These social mediums will help you get more customers, know your competition and also help you increase awareness about your business in the market.

So here’s, trying to guide you and walk you through the possibilities of marketing your venture through social media. These few steps can help you cruise your venture through social media.

1. Be Out There

Make a proper informative account on major social media platforms like Facebook, Twitter, Linkedin, Pinterest and Quora depending on your business type. It is very crucial that you make accounts in places which are valid for your business purpose. For example, if you make an account on Pinterest and you are into product engineering, then it is pointless. Choose platform/s which will give you maximum exposure. Have appropriate graphics and cover pictures for all your accounts. Provide valid information on all the accounts.

2. Schedule Regular Posting

Presence on social media is a part of a branding activity for your company. Therefore, it is very necessary that you post an update on a very regular basis. You can also post news related to your industry. The essential point which should be taken care of is that you should always put an engaging post after a generic news post.

3. Don’t Brag Too Much About Yourself

The audience on social media tends to get bored if you keep posting about your activities daily. So keep variations in the type of posts you do. Try using contests, sweepstakes, value added content, product promotions and advertising.

4. Combine Social Media With Other Marketing Techniques

Optimize your website for social sharing with the addition of social network buttons. Place the buttons strategically on product pages, with the help of support team, to encourage customers to share with their friends the products they like and purchases they make. Try encouraging your followers on social media to subscribe to your mail list for maximum exposure.

5. See Where You Are Going

It is essential that you know that where your social media marketing is taking you. You can monitor the statistics of all your social media activities using google analytics. But if you want to analyse facebook specifically then you can use Facebook Insights. The same way if you are using a particular hashtag on your twitter then you can use or for analysing the activities and engagement ratio on your twitter account.

In this way, you can support your ecommerce venture by marketing it on the social media platforms and generate awareness about your brand amongst the target audience.



Manasi Deo

Loves to write about E-commerce, Digital Marketing and Social Media. Honest, talkative, Foodie and love watching movies.

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