Whenever you need something be it a product, a fragment of information, a contact number what’s the first thing you usually do? You pull up a search engine and type in your query, right? Statistics claim that Google processes more than 3.5 billion searches every day. We’ve all been there – from searching for the perfect recipe to locating a restaurant, the first place we go to find that thing we need is Google or some maybe some other search engine. So when you want your website to show up as the solution for your target audience’s needs and wishes, you’ll want to do everything you can to be listed at the top of other search results.
Of course in this vast sea of competition, it is almost impossible to be noticed over the internet because no matter what services or products you offer there will always be competitors offering the same. So how does one get noticed over the internet and shed that cloak of nigh invisibility? These 5 Tips are bound to help you get more attention over the internet.
1. Utilise Social Media
With the advent of social media and its explosive growth tasks such as communicating with and among the hoi polloi and advertising have become an absolute quiescence. If you can it is a great idea to act upon paid advertising with trusted resources of course but if you cannot afford to indulge in paid advertising-free social media platforms are just as good. It’s not enough to produce great content and hope that people find it – you have to be proactive and actively participate in the community, as well. Create as many social accounts on as many platforms as you possibly can handle. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your customers and fans.
2. Content Creation and SEO Aspects
Irrelevant to what kind of website you have seen it an e-commerce solutions services or a product website or even a blog it is crucial to have creative content on your website. All of your pages, especially your main lineup (home, contact, etc.), need to include concisely written, descriptive content. Ideally, for specific target keywords and phrases, this content will be optimized (as long as the text doesn’t seem unnatural, obviously). If you have pages without much content, prevent Google from indexing them by using the “noindex” attribute, and “nofollow” any links to those pages, as well. Write unique title tags and meta descriptions for every page. Title tags serve as the headlines of your pages in search engine results pages (SERPs), while meta descriptions serve as the descriptive text. Not only do these constructs inform Google and other search engines about the content and purpose of each of your pages, they also dictate how your pages appear in search results. There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
3. Engage in Guest Blogging
Another great way to increase visibility is by the process of guest blogging. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Guest blogging is a two-way street. In addition to posting content on other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging. Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview with thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewer will probably share the content as well, further expanding its reach.
4. Improve Your Website Interface
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Ever found yourself waiting thirty seconds for a web page to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better experience for your users and the better reputation for your website which will go a long way towards increasing your online visibility.
5. Communication Is The Key
Your customers or consumers or your readers expect a service from your end. They deserve to be valued and the best way to show that it can be done is by keeping good communications with them. You can answer their queries and complaints on a periodic basis or even better give them the option to live chat with you or your representatives. You also probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there. This can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. When you are involved in communications with others it is bound to create an awareness about you and as Jeff Bezos quoted,“ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” Word of mouth definitely holds a great importance in increasing your visibility online as well as offline.
No matter what kind of domain your website belongs to these above methodologies can be applied to them all. Not only will these improve your visibility online they are also going to help boost traffic to your website.