5 Essential Elements That Lead To Ecommerce Website Success

5 Essential Elements That Lead To Ecommerce Website Success
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If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small store. There are some things which remain same for every business owner in order to succeed.

Launching and maintaining an ecommerce store is a difficult task, which requires an extra effort on some essential elements of a site. Well before you open your online doors for business, you will need to make sure you have a fully well functioning website and is ready to go. Your customers could potentially come from all around the globe and so you’ll require a robust hosting provider to make the most of this.

Supply and distribution needs to be smooth and fast to meet consumer demand and everything must be fully tested and working before it goes live. It’s essential to deliver what you promise. You will also need to have systems in place to deal with anything that goes wrong. Make sure that your policies and procedures cover what to do in the event of returns and complaints – which can help you to turn a crisis into an opportunity.

Here are some essential elements that are needed to be taken care of:



An ecommerce site will only be successful if your customers have trust on you and know that their money and personal details are gong in safe hands. You can raise your credibility with customer reviews and ratings, especially those from external sources, and ensure that you include FAQs, details about shipping charges, return policies and so on.

Accepting safe payments is essential and so you need to have the ability to cope with encrypted transactions. Using a service such as PayPal is an easy way to do this and is a globally recognised company that already has a level of trust built in.

Personal Touch


Just like in a regular shop, people would really the personal touch. Online, this means everything from including responsive contact details and persons for all the queries, customer help options, live web chats and information pages on your site telling your customers who you are, what you believe in and what your story is.

With an eye to the details and a sense of product, people, placement and promotion, it can be not only a lucrative opportunity but also a very rewarding business.

Great Products


If you want people to buy from you, your products need to be great. This might be easy in a physical shop, but online this might be somewhat difficult. Hire a professional photographer and make sure you have professional photographs taken of all your products. Display these images with options to view from different angles and zoom in.

Once your customers have clicked on an item to find out more, include as much information as you can – sizes, colours, dimensions, materials, availability, prices as well as customer reviews and ratings. The information provided must be honest and fully detailed, to leave no room for doubt in customer’s mind.

Brand Respectability


Your brand must portray an image of quality and reliability – to encourage potential customers to buy and revisit. That’s just fair – because, well, you are asking them to spend their hard-earned money. Branding and design can play a big part in making the user put trust in your products over a competitor.

Ensure that the various elements of your site are consistent – from layout, colours and typography to image use and tone of voice. Above all, your brand and your message needs to stand out, so make sure this is clear on every page.

New Content And Deals


The same old site might look boring after some time, no matter how good it was initially. People want to revisit, if you have some newness in products. So when you add new merchandise, make sure it creates the buzz all over your site glossy new pictures or extra pages.

Similarly, you might also choose to feature particular items, offer seasonal discounts, give promotional codes, or even link your offers to Twitter contests or Facebook competitions. However you choose to promote items on your site, make sure that visitors know about the deals that are currently available – don’t hide them away somewhere between the site.



Pragyan Sharma

A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

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  2. Some Ecommerce sites end up losing their customers as they don’t deliver what they promise. The goal as a company is to have customer service that is not just the best but legendary.

  3. Your most unhappy customers are your greatest source of learning. When they return back to you for a replace, you can give them even more satisfactory product. This would help you in changing a losing situation to a profit, getting you a loyal customer too.

  4. The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger–but recognize the opportunity.Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong.

  5. Clients only go in for sites which are both secure and reliable. Customers generally go in for cash on delivery as they feel insecure to write in their credit card credentials as it can be hacked easily.

  6. The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

  7. We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

  8. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. We need to give them the best you can.

  9. Customer’s always want to have a feel of the product before they buy it. The only way to this in an ecommerce store is to have very good pictures of the product. Hire a professional photographer and make sure you have professional photographs taken of all your products. Display these images with options to view from different angles and zoom in. Always deliver what you promise through those images.

  10. I have gone to some of these internal ecommerce sites and they never tell us what is the exact shipping cost. This always keeps a doubt in the minds of the customer and is a drawback. Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

  11. When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.

  12. You need to give in different variations of the same product like you need to have different sizes, colours and dimensions of the same product. As people always want the product they have in their mind and not what you choose for them. The goal as a company is to have customer service that is not just the best, but legendary

  13. The only purpose of ‘customer service’… is to change feelings. People always love to have something new every time. As it generates good vibes. Customers remember the service a lot longer than they remember the price.

  14. In an era when companies see online support as a way to shield themselves from costly interactions with their customers, it’s time to consider an entirely different approach: building human-centric customer service through great people and clever technology. So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.

  15. I don’t ever want it to be about me. A friend of mine told me, ‘The difference between fame and notoriety is fame is when people know you, and notoriety is when people know your work.’ The first one is not respectable, but the second one is, because that leaves a legacy.

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