5 Most Common Mobile Commerce Myths

Mobile commerce has almost reinvented the way business is done. Fast connection to the sellers and buyers all over the globe, and even faster is the whole mechanism of operating. Mobile marketing is not a new concept. However, online shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. All this explains that the customer behavior is driven by mobile technology. So, all you can do is to keep up with the pace of digital transformation.

Although everyone utilizes the smartphone – one of the most popular activities is researching and buying products. Whether you are an ecommerce firm or a traditional retail brand, mcommerce has helped in reshaping the selling and shopping experience.

Mobile platforms now account largely of the time spent on digital media. And yet many companies are still not ready. Just implementing sophisticated tools, is not the answer if you want to stay put with the digitalization. In a few words, the use of mobile devices or apps for the sake of mobile is totally useless, if not dangerous. While this does not explain about all the mobile commerce myths among people out there about the mobile usage – these five mcommerce myths are the main ones which are needed to be debunked:

Myth #1 : It’s Not Lucrative

It’s Not LucrativeNothing could be farther than the truth.

  • Ecommerce companies always gain from ad revenues.
  • When it comes to the rules of marketing mobile world, advertising is the first word that comes to mind. But – the truth is, it includes all practices that enables them to communicate and engage with their audience. Which means both paid media and earned media.
  • It is critically important to distinguish mobile marketing from mobile advertising. It is more about the differences between public relations and advertising – or similar to it.
  • Mobile marketing programs enable the consumers to interact with your brand where you can control the experience.

Key Takeaway: Therefore, this will always give more insight to consumer behavior and return better results.

Myth #2 : It’s Not Affordable

It’s Not Affordable

  • Believe it or not,many companies still believe that mcommerce is only for those hot shot corporates and not for small ones.
  • The fact is it has helped many small companies in building its fortunes.
  • Terming mobile marketing as expensive – in terms of developing an app, selling through mobile channels, small businesses have no chance – are all false claims.

Key Takeaway: So, the focus need to be on what really matters for customers: the experience. Going the mobile way will only provide a fast, easy, memorable shopping experience.

Myth #3 : It’s Only For Youth

It’s Only For YouthOkay, let’s just agree at this point till some extent, that majority of smartphone users are indeed between the ages of 16 and 24.

  • But this should not mean that older age groups would not use it.
  • Even if the do not know how to use it, they do want to learn.
  • Mobile technology being a relatively recent advent – is something that appeal mostly to young people.
  • But it has become a trend even among the less savvy generations.

Key Takeaway: Hence. it’s not about the age to be honest – it’s about how one can learn if they want to stay put with the changes in technology.

Myth #4 : Mobiles Are Not Used At Homes

Mobiles Are Not Used At HomesWell, yes – if people want to shop, while at their homes, the most convenient option would be their desktops.

  • However, surveys show, respondents watch TV when using their smartphones and some showed that they used their phone while in the bathroom.
  • So, don’t assume your customers to be outdoors.
  • Instead, target your services to the users who are involved in any kind of domestic chores – like cooking or washing laundry.
  • There is a misconception that mobile only reaches those who are travelling, and therefore it becomes irrelevant if it wants to target consumers shopping from their own homes.
  • Smartphones are increasingly replacing laptops and computers, and this will make more consumers tune in to their smartphones to research and purchase products.

Key Takeaway: Considering this, it highlights the growing trend of consumers researching, browsing and shopping via smartphones while in the home.

Myth #4 : A Mobile App Is All You Need

A Mobile App Is All You Need

This will limit the reach to the customers all over the world. When creating a mobile app, ensure that different mobile platforms are also included. Cross platform apps have multiple benefits. You do not need only a single app to carry out all the operations – in fact, you will have to integrate multiple apps for that. And this includes all the apps ranging from performance monitors, digitalization of sales and even social media ones – to stay connected on the go.

 

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

14 thoughts on “5 Most Common Mobile Commerce Myths

  • September 1, 2016 at 2:58 pm
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    Yes the myth that only younger audiences use mcommerce is keeping many good brands actively investing in a what is a promising avenue.

    Reply
  • September 2, 2016 at 3:47 pm
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    Times are changing and so as technology. We hope to find smart home architectural planners using the recent technologies available in the market.

    Reply
  • September 6, 2016 at 12:34 pm
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    Mobile is the present and future. Saying mobile is for one segment and not others is actually like denying them access to your product.

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  • September 6, 2016 at 2:20 pm
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    People don’t use mobiles at home? Definitely a myth that caught me by surprise.

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  • September 6, 2016 at 4:38 pm
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    Another good article. Mcommerce is the future! Brands are more comfortable retiring their desktop sites than mobile app.

    Reply
  • September 7, 2016 at 11:39 am
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    Yes, people don’t realise that mobile is actually more comfortable for those on a budget!

    Reply
  • September 7, 2016 at 1:17 pm
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    That’s a well written article which explains in detail every point related to mobile commerce.

    Reply
  • September 7, 2016 at 1:18 pm
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    Agree to the point that mobile marketing programs help in forming a great bond between customers and the brand.

    Reply
  • September 7, 2016 at 2:11 pm
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    That’s a well written article which explains in detail every point related to mobile commerce.

    Reply
  • September 7, 2016 at 2:58 pm
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    The trend is chaining and number of mobile users are increasing on day to day basis. By providing well built App and a better user experience, customers will definitely love to shop form their favourite brand’s app.

    Reply
  • September 7, 2016 at 3:55 pm
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    People definitely love to shop from PC, but shopping from mobile app is much easier and convenient no matter they are at home or travelling. Also, its just easier to shop from mobile.

    Reply
  • September 7, 2016 at 4:11 pm
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    That’s a great point that mobie apps should be created platform friendly and use friendly so that your customers stay connected with the brand even on the go!

    Reply
  • Pingback: The 5 Retail Innovations For Ecommerce Sites For Better Online Selling

  • May 12, 2017 at 8:43 pm
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    You are right but nowadays companies like Paytm are increasing product prices and giving cashbacks. For people, it’s getting like 60% discount but the actual case is different.

    Reply

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