Mobile commerce has almost reinvented the way business is done. Fast connection to the sellers and buyers all over the globe, and even faster is the whole mechanism of operating. Mobile marketing is not a new concept. However, online shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. All this explains that the customer behavior is driven by mobile technology. So, all you can do is to keep up with the pace of digital transformation.
Although everyone utilizes the smartphone – one of the most popular activities is researching and buying products. Whether you are an ecommerce firm or a traditional retail brand, mcommerce has helped in reshaping the selling and shopping experience.
Mobile platforms now account largely of the time spent on digital media. And yet many companies are still not ready. Just implementing sophisticated tools, is not the answer if you want to stay put with the digitalization. In a few words, the use of mobile devices or apps for the sake of mobile is totally useless, if not dangerous. While this does not explain about all the mobile commerce myths among people out there about the mobile usage – these five mcommerce myths are the main ones which are needed to be debunked:
Myth #1 : It’s Not Lucrative
- Ecommerce companies always gain from ad revenues.
- When it comes to the rules of marketing mobile world, advertising is the first word that comes to mind. But – the truth is, it includes all practices that enables them to communicate and engage with their audience. Which means both paid media and earned media.
- It is critically important to distinguish mobile marketing from mobile advertising. It is more about the differences between public relations and advertising – or similar to it.
- Mobile marketing programs enable the consumers to interact with your brand where you can control the experience.
Key Takeaway: Therefore, this will always give more insight to consumer behavior and return better results.
Myth #2 : It’s Not Affordable
- Believe it or not,many companies still believe that mcommerce is only for those hot shot corporates and not for small ones.
- The fact is it has helped many small companies in building its fortunes.
- Terming mobile marketing as expensive – in terms of developing an app, selling through mobile channels, small businesses have no chance – are all false claims.
Key Takeaway: So, the focus need to be on what really matters for customers: the experience. Going the mobile way will only provide a fast, easy, memorable shopping experience.
Myth #3 : It’s Only For Youth
- But this should not mean that older age groups would not use it.
- Even if the do not know how to use it, they do want to learn.
- Mobile technology being a relatively recent advent – is something that appeal mostly to young people.
- But it has become a trend even among the less savvy generations.
Key Takeaway: Hence. it’s not about the age to be honest – it’s about how one can learn if they want to stay put with the changes in technology.
Myth #4 : Mobiles Are Not Used At Homes
- However, surveys show, respondents watch TV when using their smartphones and some showed that they used their phone while in the bathroom.
- So, don’t assume your customers to be outdoors.
- Instead, target your services to the users who are involved in any kind of domestic chores – like cooking or washing laundry.
- There is a misconception that mobile only reaches those who are travelling, and therefore it becomes irrelevant if it wants to target consumers shopping from their own homes.
- Smartphones are increasingly replacing laptops and computers, and this will make more consumers tune in to their smartphones to research and purchase products.
Key Takeaway: Considering this, it highlights the growing trend of consumers researching, browsing and shopping via smartphones while in the home.
Myth #4 : A Mobile App Is All You Need
This will limit the reach to the customers all over the world. When creating a mobile app, ensure that different mobile platforms are also included. Cross platform apps have multiple benefits. You do not need only a single app to carry out all the operations – in fact, you will have to integrate multiple apps for that. And this includes all the apps ranging from performance monitors, digitalization of sales and even social media ones – to stay connected on the go.