Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them. With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece of real estate for your business to flex its marketing muscle. Knowing the latest marketing features and how you can use them for your business can give you the competitive edge. Facebook is a must for businesses of all sizes. A good profile page can help you market directly to the customers that are most interested in your products and services, and connect with them in an authentic way. Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers?
This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities. To succeed in business advertising on Facebook, a large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers. No other advertising channel, at least where you can communicate, can compete with those numbers. Here are some of the facebook business features that you might not be knowing:
Located inside the Ads Manager platform, this tool is a hidden gem for businesses on Facebook. Audience Insights is a free tool designed to help marketers and brands learn more about their target audience. This tool takes the guesswork out of identifying your audience, and gives you their exact customer avatar including geography, demographics, purchase activity and more. You can narrow down exactly who your target audience is, and even learn which Facebook pages they like. You can also use your existing customer database, Facebook page or email list to learn more about your existing clients. You will save a lot of time and money by knowing exactly who to place your ad in front of. When creating a Facebook business strategy, it’s important to think through what you want to achieve.
Is your goal to make ads and drive traffic to your website – perhaps a web shop where visitors can make a purchase – or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do? Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook is clear before you start working. This is a straightforward way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks through, he or she is directed to your web page where a purchase or sign-up can be made. This way of using Facebook for business advertising has proven to be very successful for countless of companies. And when you do it, you’ll get the results right away. Just compare how much you spend on Facebook ads to the revenue and you’ll know whether or not you need to tweak your campaign in any way.
Facebook Product Shops introduce a new way to sell your products online, by selling them right on your Page. Using Facebook’s simple instructions you can set up a product shop in just a few clicks. During setup, you can choose whether you want people to purchase directly on the social network or if you want buyers to complete checkout on your website. Selling products directly from your Facebook Page allows you to tap into the existing users. Product Shops also allow you to put your products directly in front of your existing Facebook fans. These products are available for purchase without ever having to leave the social network. This feature can be further leveraged by running ads using the custom audience data from your Audience Insights Tool, so you’ll have greater exposure to your ideal customers and increase your sales.
Facebook doesn’t charge a fee for using this feature. Facebook has now become a viable alternative for brands who don’t have a website. However, a lot of businesses’ main reason for being on Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness. In that case, ads directly to the website might not be the best choice. Instead, you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in. The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.
Facebook Live has spread like wildfire, and businesses are quickly looking at ways to incorporate this popular feature to grow their businesses. A few hidden features can help you take your Facebook Lives to the next level. The live stream pre-scheduling feature is now available for business pages. To set this up, you would access the publishing tools on your Facebook page and head over to the video library. From here, you can create and pre-schedule a Facebook live stream. This creates anticipation for your video and allows viewers the option to mark their calendars so they can tune in. With the spontaneity of Facebook Live, some people found it hard to participate without proper notice. Pre-scheduling solves this issue for viewers concerned with timing and creates notifications for subscribers to tune in, ensuring you get the most out of your live stream.
Combine your Product Shop with your Facebook Live and set up your very own infomercial style broadcast. Now, when you mention your products in a live stream you can tag the products in your video, allowing viewers to watch your live stream and access a link directly from your video, where they can purchase your product right there on Facebook. Amplify your video with a targeted ad and there is great potential to increase your visibility and boost your bottom line. On the contrary to what many believe, online-business marketing on Facebook benefits small, traditional retailers the most. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations. If you offer a niche product or service, you might even have a competitive advantage. A large business will not have time to focus in depth on a single niche.
The ads platform inside of Facebook is a wonderland for marketing with unlimited combinations to create the perfect advertisement. It offers a wide array of placement options beyond the traditional news feed. There are two new ad destinations that show a lot of promise for brands to reach a new audience and do something their competitors haven’t discovered yet. Facebook Messenger ads provide an opportunity for you to enter into conversations with prospective customers immediately and provide them with a highly-personalized experience. You can answer questions or schedule appointments, continuing the conversation right inside the Messenger app. In-stream video ads are new territory but provide prime advertising space with the popularity of videos.
In-stream videos offer another opportunity to reach audiences by allowing advertisers to deliver 5-15 second mid-roll video ads within live and non-live videos on Facebook. This means if you’ve ever had hopes of a viral video, you might have found the perfect ad placement. This particular ad has the capability to bring significant brand awareness as viewers will have to watch your entire advertisement since it’s shown in between a live and non-live video.