When you invest time, money and effort into any e-commerce store, then naturally you would want to optimise the return on investment by increasing engagement. To achieve this, you must engage visitors of your website and customers with your brand and/or product and service.
Here are 3 easy ways you can produce impressive results in you put in a little extra effort.
1.Maximising the potential of Social Media (especially Instagram)
Did you know Instagram is arguably the most important social network for a business. It has been shown to offer 25% more brand engagement than other social networking platforms. Instagram is one of the best ways to interact with major influencers and get them to engage with your product. It also helps to increase your followers as much as possible.
Apart from Instagram, other social networks will also help increase your engagement rate. You can use tools like Marketing Labs Scheduler and a custom reporting dashboard like Cyfe.
When you want to increase the engagement of your product or service you need to present it to the customers in an appealing manner and provide all the necessary information they need. Sometimes it becomes difficult to do this especially when you have a wide variety of products online. That is where online brochures come in! With images, videos and lots of relevant content, you can display your product very well encouraging people to engage with your e-commerce store.
3.Sign up for emails
Many industries believe that email marketing brings in more sales for a business than social media. Around 60% of people suggest that receiving offers and deals from a particular business by email increases the chances that they will continue to engage with that business. Email marketing, if done the right way will help drive sales and increase engagement.
When the customer enters your e-commerce site, be sure to have a sign-up form which is simple and quick to complete. Make sure the email marketing done is relevant and not too sales oriented. Having special offers for first timers and long term customers will boost your engagement.
These practices can be highly effective in increasing engagement with your e-commerce store if you put in extra effort to do some research and complete the process efficiently.