What Makes Buildabazaar An Ideal E-Commerce Platform

What Makes Buildabazaar An Ideal E-Commerce Platform

E-commerce sector in India has started to take shape and is expected to continue the phenomenal growth, doubling the online sales in the next five years. Many factors are coherently supporting the growth of E-commerce in the world, and especially in India. Factors such as increased use of smartphones, convenient and economic internet access, and busy schedules of working professionals etc., lead to the growth of E-commerce.

If your business sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. A new study by Forrester Research has stated that approximately a fifth of total retail sales will take place online by 2021 in the Asia Pacific region, 78 percent from smartphones. The study adds that online retail via mobile will grow at a CAGR of 15.6 percent, to reach $1 trillion in 2020.

The study further goes on to say that the Asia Pacific will be the largest region for online retail sales in the world, with the fastest growing e-commerce market in the world, according to Forrester, undoubtedly being India.

So if you wish to start an online business there can not be a better time. However, the question arises that just how exactly do you go about doing that especially if you lack the technical know how? BuildaBazaar is the solution to all your problems. Allow us to list down all the reasons why BuildaBazaar is the best eCommerce platform to start your online store.

Catalogue All Your Requirements

Catalogue All Your Requirements

  • With BuildaBazaar as your platform, you have the facility to list as many products as you wish. The range may extend from 500 products to unlimited product listings spread across various price ranges.

  • Not only this you also have the option to list products from Infibeam catalogue on your store. You shall also receive a commission on the sale of each of these products from Infibeam.

UI/UX Options

UI-UX-Options

  • When you bring the store of your dreams to life, BuildaBazaar makes sure it looks and feels exactly the way you intended it to. BuildaBazaar offers you the facility to choose from 100+ themes or you can even request a custom layout for your store.

  • BuildaBazaar also makes sure that your e-commerce store has Mobile Responsive Layout, this basically means that your online store will adapt to whichever device it is accessed from, be it a smartphone, a tablet or a computer.

  • BuildaBazaar also gives you the option to create Custom URLs for all the pages and categories you create in your store. This facility allows you to remove the excessive clutter that follows your page URL.

  • Every store created comes with an Advanced Search Feature, the search boxes that are available on the homepage and every other page of your online store have autofill option, search for products and categories alike to name a few of these advanced options.

  • In this day and age merely having an e-commerce platform is not sufficient it is vital to have a mobile presence. BuildaBazaar gives you the option to create a mobile application on all platforms like Android, iOS and Windows.

  • There is also the option to integrate SSL certification for your website. You can call SSL, a digital passport that verifies the credentials of your store as well as the end web server. SSL protocol stands for Secure Socket Layers. It is a process where data passed between the user and server is encrypted/decrypted so that no external third party can hijack the connection.

Store Management

Store Management

  • Role Based Panel Access is provided to all those involved in the functioning of your online store. That means you can choose what rights to provide and limit the access when it comes to usage of your store by your employees and colleagues. For example, your accountant will only have access to the financial billings and reports, your store’s merchandiser will have access to the product listing, access to altering information for your products and so on and so forth.

  • Myriad Payment Gateway Integration options are also provided by BuildaBazaar. A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers or traditional brick and mortar store. The payment gateway may be provided by a bank to its customers or can be provided by a specialised financial service provider as a separate service, such as a payment service provider. BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal.

  • Fraud Management Module is a feature you get when you use the best e-commerce platform to build your store. When you create a website using Buildabazaar This feature is auto enabled and makes sure that your orders are not generated as spam by bots created by spamming websites but by authentic customers. This feature accomplishes the task by analyzing customer info input on the user’s end and checks for any discrepancies in their address, phone number, etc.

  • Shopping Cart Rules is another great feature which enables you to send reminders to your customers via emails and even SMS. This feature comes in very handy when you need to prevent shopping cart abandonment and marketing about new promotional offers. This feature, of course, like all others, is completely customizable to your preference.

  • Speaking of promotion, another great feature is Promotion Code Engine that enables you to create discounts on all products of your choice by creating a promo code that your customers can apply.

  • GST Module (previously Tax Module) allows you to generate invoices that include GST in the prices making life a lot easier for you. All you are required to do is include the Tax bracket for your product during the time you list it in your store.

  • There is a Reports & Analytics module provided by BuildaBazaar that can generate detailed reports and analytics for business to help you reflect on the past activities and provide a better outlook for the future of your brand.

  • Now if you happen to have an online store while you also manage a brick and mortar retail store you will have an arduous time maintaining records for both. BuildaBazaar makes this task almost effortless with the Offline Orders Module. You can store records for your online as well as an offline store like sales, inventory, etc. You can also then generate reports and analytics for the same with the module. You can also generate bulk invoices with the use of CSV files that you can upload under Bulk Invoicing Module.

Advanced E-Commerce Modules

Advanced E-Commerce Modules

  • The entire concept of e-commerce is constructed with two very integral pillars, one being ease of access and the other being the expansion of outreach. If you are starting an online store you wouldn’t want to be restricted to some particular region, you would wish to be global. BuildaBazaar will help you in scaling your business to a global level. BuildaBazaar has modules like Multilanguage Support which integrates language translation according to the region in your website. You can also display prices in all currencies with real-time conversion by country using geolocation by IP address.

  • When you opt to create an online store with BuildaBazaar you are provided help in every domain of Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content marketing, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising etc.

  • You also get a Widget Library that gives you control over every intricate detail of your website from the look to the layout and even the placement of every detail in the display.

  • There is also a great feature which can provide the facility of comparison among products for a better user experience.

Shipping Facilities

Shipping Facilities

  • BuildaBazaar provides your online store with an access to ShipDroid, through the use of which you have the facility to deliver to more than 25,000 PIN CODES across the nation.

These are just some of the innumerable features that make BuildaBazaar the best e-commerce platform.You can request for any change or features to be added and BuildaBazaar team can turn it into reality. There are hardly any platforms that can support enterprises/businesses with an ecosystem for their eCommerce platform right from cataloguing to a payment gateway and end to end marketing support, with such a wide assortment of features all of which are customizable to your wishes. With the multiple pricing plans that Buildabazaar offers with various features, makes its the most preferred & viable option amongst any website developers. There certainly aren’t any other website builders that can do this for the negligible prices that BuildaBazaar offers. Our pricing plans start from as low as Rs 1000 per month. Given the insurmountable features and indomitable price range, we can easily conclude that BuildaBazaar is by far the best eCommerce solution platform there can be.

M-Commerce Growth in 2018 – What Are You Targeting?

M-Commerce Growth in 2018 – What Are You Targeting?

Shopping is all about e-Commerce these days. Fast-paced, from the comfort of your home & just a click away. With the easy availability of smartphones and easy internet connectivity a new trend is taking over, e-commerce is conveniently becoming m-commerce. This new trend in online shopping and how it is making all the difference in the virtual market is what we will be talking about in this article.

So, let’s check out what m-Commerce is all about, its trends in 2018 and how would it affect the e-Commerce industry.

The first online commerce sites started off in the early 90s. Gradually, over the first decade of the 21st century, online shopping became an inevitable part of our lifestyles. We adapted to the idea of easy shopping from the comforts and warm embrace of our homes avoiding the hassles of travelling to the showrooms and standing in long billing queues.

With changes in technology, our bulky mobile handsets changed into sleek smartphones with enormous screens. They practically became computers, which we could hold in our palms. Currently, we are more dependent on our smartphones for everything, more than we are on our desktop computers and laptops.

What is m-Commerce

What is m-Commerce

M-Commerce stands for mobile commerce. This basically means accessing the online stores, not from bulky laptops and computers but compact and more portable mobile phones. These days, almost all e-Commerce websites have launched their apps for smartphones. These apps provide a mobile compatible interface for everything, right from browsing products to enabling the user for smoother transactions and billing.

Do you think m-Commerce Will Outgrow e-Commerce?

Do you think m-Commerce Will Outgrow e-Commerce

e-Commerce industry has been a boom since the last decade and with advancement in the technology,  m-Commerce earned a special place in our lives. Nowadays, customers not only look for the best prices, they want a great and easy to use interface, easy to return policies, quick deliveries and easy payment from the comfort of their smartphones. In today’s time, customers can research all pros and cons on their smartphone before making a purchase. Smartphones have become the primary touchpoint from a business point of view. So, yes, if e-Commerce websites launch optimum applications for the smartphones, m-Commerce would definitely outgrow other segments soon.

m-Commerce Advantages

m-Commerce Advantages

m-Commerce is going to be the next big thing very soon. However before e-Commerce segments make the big switch, we need to understand the advantages of going all mobile friendly.

  • Customization – Once a user uses his/her phone to access the web-portal, we can practically get updates about their location and other details. Using this, we can analyse and try to customize the app to respond better to the customer’s need.
  • Accessibility – Of course accessibility increases if a consumer checks out your online store on a smartphone. The customer does not need to set up any wifi or internet connection. In the era of 4G, as long as the mobile data connection is turned on and the smartphone has a good network signal, the prospect can go through your store and make a purchase with minimal efforts.
  • m-Payments – Mobile payments are super easy to carry out. Using the in-app payment method, the consumer does not even need a third party payment gateway to carry out the transaction. Also, the customer can maintain a mobile wallet and use a prepaid account for every time they purchase anything.
  • Time Saver – A person just needs to have a smartphone with a connection, no hassles, no physical shopping, no setting up of laptops and desktops. Time and money are easily saved.

Trends Affecting m-Commerce Growth In 2018

If you are wondering about what will happen to the m-Commerce market in 2018, then check out this list of trends that could affect m-Commerce growth in the coming year.Trends Affecting m-Commerce Growth In 2018

  • Mobile shopping would become a mandatory thing for the online business to sustain. It will be necessary to offer a seamless shopping experience to the consumers via both website and apps.
    Mobile shopping
  • Mobile image recognition could come upfront in a big way. In this case, a customer can click a picture of any product in the surroundings and be directed to the platform where it can be bought from.
    Mobile image recognition
  • A lot more shall be expected of shopping sites rather than just providing customers with a list of products. Artificial Intelligence and chatbots could be used to give a real-time experience to the customers. This would really enhance the shopping experience for the customers.

Artificial Intelligence and chatbots

  • Content has always been crucial in the online shopping experience. But in case of m-Commerce, the cruciality will grow and the content will take up more space. This would a necessary action to convince the buyers.
    mobile fraud
  • With growing technology comes great risks. With an m-Commerce booming, mobile fraud will grow as well. Retailers will have to take this seriously and plan to prevent such incidents from happening.
    evolution in the payment system
  • Mobile abandonment rates are more than 80% when the customers are asked to input their credit card details. An evolution in the payment system will happen in 2018. Direct app payments and prepaid accounts will be in the limelight.

Conclusion

If m-Commerce is growing, this does not mean that other mode of commerce will wither off. However, it is critical that retailers adapt to this growth in m-Commerce in order to meet the ever-burgeoning demands of the customers.

Yes, this is what awaits the market in 2018. Are your ready for this transformation?

5 Ways To Increase Sales and Traffic Through m-Commerce

5 Ways To Increase Sales and Traffic Through m-Commerce

E-commerce is short for electronic commerce in which transactions are conducted virtually on desktop computers and laptops using the internet. I’m sure you are already aware of what e-commerce is, right? The new fad among the masses these days is m-commerce (short for mobile commerce). It’s pretty much the same concept as e-commerce except for the fact that it is conducted via smartphones. Doesn’t it seem a bit much that everyone is going gaga over a change in the platform for shopping, whereas you’re probably thinking ‘Hey! I used to shop through my laptop, now I am using my smartphone what’s the big deal about it?’ But believe me when I tell you that this minor shift in dynamics has created an industry that spans on a global scale. Before I start pretending to be an expert on mcommerce and offer you some tips on how to increase your sales and traffic through m-commerce. I want you to do me a favour. I want you to imagine yourself without your smartphone(s) for a year. Can’t do it, how about a month, maybe a week? Yes, that sudden uneasiness that you just felt slightly hinting towards panic, that my good friend is the reason m-commerce has taken over the world like white on rice.

The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.”

statistics 1

These statistics present the projected global m-commerce transaction value from 2014 to 2019. According to the source, worldwide mobile commerce revenues amounted to 96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019.

statistics 2

This statistic gives information on the retail m-commerce revenue in India from 2015 to 2020. In 2015, mobile retail e-commerce sales in India amounted to 6.02 billion U.S. dollars and are projected to reach 37.96 billion U.S. dollars in 2020. That year, total retail e-commerce sales are set to generate 79.41 billion U.S. dollars in revenues. [Source-www.statista.com]

Let us begin with pointers on how you can increase your sales and traffic through m-commerce and consequently board the ship sailing in a sea of profits as the above statistics have displayed.

#1.  A Neat and Clean Application

A Neat and Clean Application

It goes without saying that your application no matter whichever platform, be it android, iOS or windows is neat and clean. Mobile and tablet screens are small which is why it is crucial to ensure that you display only the most important information. On top of offering needed information, focus on making it easy for users to browse the app. Use a simple yet attractive call to action buttons as and where required. Mobile e-commerce apps should be considered a different entity than web-based application or traditional software and must be designed carefully with those facts in mind.

#2. Responsive User Interface

Responsive User Interface

Nothing frustrates users more than an unresponsive application. It is vital for your app to have a responsive and quick state of being but not at the cost of aesthetics. There is a thin line that you shall need to balance upon to keep both these attributes user-friendly. It’s important to remember you are not creating an app to please Van Gogh, users will appreciate your app even if it is a minimalist design with nothing fancy as long as it responds to their commands with ease.

#3. Exclusive Offers, Coupons and Games

Exclusive Offers, Coupons and Games

You can present exclusive offers to app users. Every user who uses your online portal can be guided towards your app with special offers reserved entirely for app users. Many e-commerce portals have also started presenting users with fun games and quizzes in their apps. Winning these little games can offer customers exclusive gifts and offers. These games serve as entertainment and the thought of winning at the end makes them all the more enjoyable.

#4. Push Notifications

Push Notifications

We have always established the fact that people today especially the younger generation is always glued to their smartphones. This does not grant you the assurance that they will choose to spend time on your app. Sending a few push notification every once in a while is always a good idea. You can also use this option of push notifications as a tactic against shopping cart abandonment.

#5. Customer Support

Customer Support

Maintaining an intrinsic customer support is essential for your business. This goes double for your app. Every user while browsing any application store no matter the platform almost always reads the reviews and ratings for an app. If your business displays a concern for the needs of customers by providing prompt replies and solutions to their reviews, you are bound to garner a better reputation. This reputation will also provide you with a better worth of mouth marketing across the users, which is by far the best form of marketing.

So the entire blog points towards a very simple fact, that is, if you plan on running a successful e-commerce website, or any website, you absolutely must cater to mobile users. Not doing so is simply ignoring a majority of your potential customers.

What are the expectations from E-commerce in 2018?

What are the expectations from E-commerce in 2018?

ECommerce has eventually become a big part of the Indian market in the last decade. Many ECommerce websites have shot to success during the past five years and many new ones have sprung up. 2018 is estimated to be one of the most crucial years in the history of eCommerce. Technology is and will continue to play a major role in the sustenance of the eCommerce industry. And the customer will remain the priority of the marketplace. With social networking becoming a big part of our day to day lives, retailers would try to incorporate it in the marketing of their products in a big way. In order to stay ahead of the competition,  the eCommerce industry must stay on par with the ongoing trends.

Here are some of the trends in the eCommerce industry that we would come across as key trends of 2018.

1. Omnichannel Culture

Omnichannel Culture

It is not uncommon if a person starts browsing through an online store on a tablet or mobile and ends up ordering via a desktop or a laptop, or vice versa. In order to sustain in the competition, every eCommerce website must have its presence in multiple channels. Not only being on all channels helps, but coordinated marketing efforts are needed across all channels to integrate the customer’s shopping experience. In order to create such seamless shopping experience, keeping the brand value intact, designing an interactive platform for all mediums plays a very crucial role in the success of any business.

In 2018, more and more retailers are expected to incorporate omnichannel culture into their eCommerce stores. They plan on giving the customer a more refined online shopping experience.

2. Everything Connected To Mobile

Everything Connected To Mobile

Mobile phones have become the basic component of everyone’s lives these days. Instead of notepads and pens, people rely more on apps. Hence, for an eCommerce platform to make a mark in the market, supporting mobile commerce is an inevitable choice. The requirement of mobile commerce has increased drastically within the last three years and still is growing at a very fast pace.

In 2016, solo sales through mobile phones grew by 80%, i.e. more than half of the online orders were placed via a cellphone.  Smartphones are convenient. They are portable and easier to operate than a computer Leading to an easy online purchase from anywhere and anytime.Mobile-driven eCommerce is bound to increase at an exponential rate. Retailers need to be prepared for this change and take full advantage of it. They need to make their content and online platforms to be mobile view compatible with a better customer experience.

3. Social Commerce

Social Commerce

According to a recent US survey of online business owners, it was found that almost 25% of the purchases are made after a shopper checks the product on Instagram or Facebook. Moreover, an increasing number of prospects are willing to buy products from Instagram after seeing their photos and videos.

Social media has rapidly become an imminent part of us now. This can pave the way for social commerce. Retailers can embrace this new trend and integrate online shopping with social platforms. This way, they would be ahead of time as compared to their competitors.

4. Changes In Technology

Changes In Technology

Different online retailers have varied systems in place that cannot be compared with the other in terms of features and offers. One cannot change the system immediately to meet the ever-increasing demands of the customers, especially the millennials, addressing their demands gets difficult as their buying power and influence on sales is constantly increasing.

This is the consequence of inadequate and late information about technological developments to the retailers. They invest a lot of time in analysing the data they have to make future decisions. But this problem can be solved using artificial intelligence in microseconds.

In 2018, if you want to be in the race, you need to buckle up and make some major technological changes. You need to bring together your front and back offices to give the customer an effortless journey.

There will be a technology transformation with more business acquiring technology that supports real-time commerce and capture of detailed, accurate and timely data into the single system which will support the rapid and strategic decision-making needed to meet customer demands for instant gratification.

5. The Personal Touch

The Personal Touch

With the growing social platforms, an insight into the consumer’s mind is much easily available to the businessmen. This means that the retailers can now notice shopping patterns of a customer and engage at a more personal level. Multiple sites these days can suggest products based on a customer’s search trend in the Google or from the activities on social networking websites along with the past purchases.

For example, leading eCommerce websites to scrutinize your past purchases and the products that you check out on social networking sites or even Google. They analyse everything and then give recommend or suggest products that you have been searching for. This way, you are more bound to purchase a product that gives you recommendations rather than one that does not.

Retailers would depend a lot on this strategy. This includes creating a unique experience for customers and keeping their demands at the forefront. The retailers need to target the customers at the appropriate time with relevant data and content and ensure that the experience feels tailor-made and personal.

The year 2018 would bring much competition wherein, some sites would rise above the others if you intend to reign in your domain, use up to date technology and accurate data for a more meaningful and convenient online shopping experience.

SEO Trends To Follow In 2018 For An Ecommerce Portal

SEO Trends To Follow In 2018 For An Ecommerce Portal

The Digital Marketing landscape has changed a lot over the years. A lot of influential and prominent changes came up in 2017 and will continue to grow in 2018.

Search engines endeavouring to improve search quality in coming times, some ranking factors have shift shapes and completely new ones arise. To stay on the top of search results it is important for a website to follow the changing trends in Search Engine Optimization. Also if one continues to follow the old trends and technique then there are chances that website is dragged down in the search engine results pages. To keep away from the website being penalized, ensure that your website is fully optimised according to the latest SEO trends.

SEO is all about Search-Results-Ranking, the year 2018 will see interesting insights involved to measure these metrics. SEO is looking futuristic with popular search engines like Google, Bing and Yahoo getting smarter, answering more queries related to page results and increasing the trend the of voice search. Google algorithms for SEO are quite complex and are being updated constantly to keep business quick-witted and responsive. SEO techniques that once dominated the digital world have fallen out as a constant change and updates are seen in Google algorithms.

To help your e-commerce website stay ahead of your competitors, one needs to ensure that their website follows these top 5 SEO trends of 2018.

1. Extension in SERP Features

Extension in SERP Features

Do you think you will increase the traffic by organic methods? Give it a second thought.

A SERP (Search Engine Result Page) is the page displayed by search engines in response to the search query made by a user.

SERP features basically include anything more than the SEO title, URL and the description. SERP features like featured snippets with keywords, knowledge panels, descriptions, meta tags and rich content are seeking searchers’ attention and giving your website more clicks from an organic listing. Rich snippet with the most number of keywords has tripled in the last two years and 87% of the market now relies on rich content. This type of content helps you get more clicks as they are presented in the noticeable and dramatic form. This may sound fancy for a local business. For local businesses, it is important to put efforts in focussing on local SEO to get features, which is called local pack.

2.Voice Search the Next Big Thing To Come in 2018

 Voice Search the Next Big Thing To Come in 2018

Voice search will be the new way of searching in future, the idea is hands-free, fast and futuristic. It is a technology that tech industry has been working on for years.

From the last couple of years, we have seen substantial improvements in Voice Technology with Siri, Google Assistant and Cortana. Voice activated search methods have improved and taken the gain in the market, this all is made possible due voice recognition software and speakers. It is been predicted that by 2020 half of the searches will be voice activated. Want to know where is the nearest pizza house, instead of typing on your web browser ask your voice assistant. Pretty cool right?

Want to know how the voice search works?
We’ll let me tell you, all the results show of a voice search are displayed due to the featured snippet. Here also it is same as SERP trend – the trending the content, the more you will be able to fetch responses.

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP)

These days mobile have become an important part of the digital world, one cannot simply ignore them.  As seen from the stats people surf more on mobile rather than the traditional desktop or laptop.

Already 50% of the online searches are done from mobile, so it is no longer an option to have a mobile-friendly website. It has now become a required and expected factor for a business to have a mobile-friendly website and more importantly a website that fits in all size of screens.  Today mobile-friendliness of a website is now considered as an important search ranking factor and one should know that mobile site has an impact on your SEO ranking.

Google is also keeping an eye on Accelerated Mobile Pages as this format enables fast loading, giving a better reading experience and improves SEO of the website.

Now the question arises do we need to develop a new website for mobile?
Providentially, you can use the platform of BuildaBazaar that automatically creates a mobile version of your website. We at BuildaBazaar make sure that you get an impressive and amazing website that’s user-friendly and mobile friendly.

4.Link Building along with Brand Building

Link Building along with Brand Building

Conversion is more important than ranking. In the previous year, we have seen a gradual shift from organic search strategies to offering reputation management, managing social media accounts and optimizing content.

A beneficial strategy for link building in 2018 will be shifting towards relationship building, developing powerful links that will be beneficial in long-term. Guest posts play an integral part in link building but in May 2017 Google warned publishers who rely on guest posts to generate backlinks to control spam and questionable links.

In the coming year, brand management will continue to grow as an industry to retain existing customers and scale up businesses. There are techniques and strategies for directory submission and backlink generation that will help you compete organically and increase website and social media engagement for your business.

5. The Shift From HTTP to HTTPS

The Shift From HTTP to HTTPS

HTTPS is same as HTTP but with an extra layer of security attached. It has now become a trend for an e-commerce website to provide an extra security layer to their users.

Google has been actively encouraging businesses to convert their websites to HTTPS, and those websites are being rewarded with a minor SEO boost.  HTTPS has become common in banking, e-commerce and in those sectors which conducts financial transactions.

Back in mid-2017 Google stated that around 55% of the website were SSL secured and this stats was expected to grow upto 66% by the end of 2017.

Do businesses need to worry about HTTPS ?
We at BuildaBazaar automatically equip your website with SSL certificates. This extra layer of security will help you rank your website higher than your competitors. We at BuildaBazaar assure that your visitor’s sensitive data won’t be harmed and would improve their experience, leading to better SEO of your website.

Apart from these techniques video integration will continue to grow and gain popularity too. People like video and remember them, as they create a huge impact on audiences creating an easier brand establishment. All these great components will be helpful for a successful marketing and branding strategy and finally improves your SEO rank.

SEO is not a static industry, and in many ways, it is taking a traditional pull because of technology drifts. 2018 will not be much volatile for SEO industry, but certain changes will definitely shake the game.

Story of An Honest Man

Story of An Honest Man

The great thing about inspiring stories is that they always fill you up delight, and there’s always a moral at the end of the story. As nice as these stories are, nobody expects them to take effect in real life. Yet sometimes every now and then we do witness an honest man’s actions that renew our faith in people’s capacity towards integrity and honesty.

An Infibeam employee has proved that honesty and integrity still exist in this unfair world, he has shown that honesty is bigger than needs and service stand before self. Ashwin Talwadi, a 33-year old driver working for Infibeam Logistics delivering orders for Fortune Online is a daily wage earner who does not earn more than Rs 13,000 in a month. During one of his order deliveries, he was handed over an additional amount of  Rs 74,000 due to an error by the customer. Instead of grabbing this opportunity to keep the Rs 74,000 from the unsuspecting customer Ashwin portrayed that people are capable of great acts of integrity and honesty.

Ashwin like every day was making deliveries for Fortune Online to a customer in Paldi. The order comprised of two 25 kg rice bags and five tin cans of sunflower oil to the customer who had ordered it online. The total bill for the order amounted to Rs 12,184 but during the transaction, the unseemingly busy customer handed Ashwin a bag with bundles of Rs 100 and Rs 50 notes instead of Rs 10 and Rs 20 notes. Ashwin who has an ailing 2-year old daughter was in a hurry to reach the hospital after his wife called and told him that his daughter wasn’t doing well. After receiving this call Ashwin hurried to finish rest of the orders for the day and get back home to his daughter due to which he never got the chance to check the payment. It was only after reaching home at night, he realized that he had received an extra Rs 74,000 while cross-checking the daily collections. On realising the error on the customer’s front, without wasting even a second Ashwin informed his managers about the incident, The managers cross-checked the issue with the customer and soon Ashwin was back at the customer’s house to return the money. The customer, who wasn’t even aware of her mistake until this time kept thanking Ashwin profusely for his honesty. The customer claimed that she never would have expected such honesty in today’s times and has great admiration for Ashwin and the Infibeam staff.

Had he wanted, Ashwin could have just kept quiet when he realised that a customer had paid Rs 74,000 extra over the bill amount. But he ignored all temptations and ensured the money reached its rightful owner.

Infibeam is proud to have Ashwin as a part of the Infibeam family, it is people like him that set the standards of service excellence. The company appreciates his honesty and is planning to felicitate him for setting an example for everyone by demonstrating honesty and integrity.

5 Reasons To Start an E-Commerce Business

5 Reasons To Start an E-Commerce Business

You might be an aspiring entrepreneur, a bootstrap organisation or maybe you’re an investor with some extra cash lying around to start an enterprise, one domain that can accommodate any kind of ambition in today’s market is the e-commerce industry. With over 460 million internet users, India is the second largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India. So the potential for an e-commerce store can be easily recognized. Even as a beginner in e-commerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed.

Listed here are a few great reasons to start an e-commerce store right now!

1. Potential For Growth is Unimaginable

India’s e-commerce business is set to grow from US$30 billion in 2016 to US$100 billion in 2020 according to a recent estimate. Projections from eMarketer are showing rapid worldwide e-commerce growth through 2018. This year is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016 based on data provided by statista.com. So basically you can choose any domain or field and still be certain that there will be enormous market available and with immense growth.

2. You Will Be Your Own Boss

This is perhaps the most attractive perk of starting your own e-commerce store. You no longer have to answer to your pesky boss. No more explaining why you were 5 minutes late. No more late night reports and early morning presentations and even if you have to do any of this the one seeking rewards for it will be you not your bosses or managers. E-commerce entrepreneurs are looking to capitalise their work-ethic. Growing their own business and help customers with their goods and services. It’s a far more personal proposition than being an employee, and it’s attractive to many people that share that mentality. Being your own boss puts your future in your own hands. You live and die (as a business) by the ideas and decisions you make.Just imagine this scenario where you lay on your couch with your computer, still in your night clothes. You are not worried about reaching your office because it sits right there on the couch with you. Everything you need to accomplish is being done via a few simple clicks.

3. The Ability to Earn Even When You Sleep

They say that money never sleeps, and it’s true at any given moment new markets are waking up and consumers are coming online to make purchases for friends, family and for themselves. We live in an age that has online transactions as commonplace as watching your favourite show on TV. For brick-and-mortar businesses, location is of primary importance. It can make a huge difference in terms of visibility and sales. In e-commerce, you can set up a storefront at your own domain name and sell your products globally. In contrast, e-commerce does not share the same disadvantages. Orders can be received and processed at any time, all day, every day. You or your e-commerce team pick the orders up when you start work in your time zone and deal with the packaging and shipping as normal. Also, you don’t need multiple storefronts to be seen across the entire world.

4. It’s Easy To Get It Up and Running

Not only have the tools for e-commerce gotten a lot better over time, there are more of them than there ever were in the past. From selling platforms to marketing automation and SEO tools, even bootstrappers can get it operational without breaking the bank. The most challenging aspect of getting set up is the product, but if you are passionate about a specific product or a line of products – especially if they have helped you personally – it makes it much easier to walk through the process of building relationships with distributors or product sourcing. Additionally, it’s that passion that’s going to drive you to do the work you need to do to build a successful business. E-commerce store creators like Buildabazaar have extended its e-commerce platform for travel agents to build travel booking sites for flights, hotels, buses and car rentals. So you can choose any domain and you still have the ability to create an e-commerce platform.

5. E-Commerce Allows You To Easily Sell to Global Markets

Export is important to all businesses that sell products. Why limit yourself to a local market when there is a much larger global market? Jumping into marketplaces can be daunting at first, it need not be. Many of the most popular marketplaces especially the successful have international versions of their website that tailor to those countries. Based in India? Want to see if there is interest in your product in France, you can simply start your computer and have a look. A few years ago we didn’t have this range of options, but now there are myriad ways to help you sell overseas.

There are many great reasons to start an e-commerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s undeniably your best option. You can choose BuildaBazaar to achieve this goal. Buildabazaar.com is an e-commerce Saas platform built by Infibeam with operations in India and the Middle East. The technology infrastructure of infibeam.com was extended as an e-commerce platform and launched as BuildaBazaar in 2011. It is a self-service platform where users can create an e-commerce store, upload their product catalogue, customize their site and sell their products. BuildaBazaar has built online stores for distinguished companies such as Hidesign, Prestige, Crossword, Amul, Fortune and much more using its e-commerce platform, all of whom have witnessed unprecedented successes.

How BuildaBazaar Can Help You Become a Successful Entrepreneur

How BuildaBazaar Can Help You Become a Successful Entrepreneur

Isn’t a million dollar idea rare to come by? An idea that will be something that you believe will absolutely take off. An idea for a business or product so perfect, you can’t believe that nobody hasn’t even thought of it yet!

Interestingly, the truth is that they have, but what they weren’t able to accomplish was turning that idea into reality. And even if they did it wasn’t successful due to some reason or the other. Fret not, this is not going to happen to you because you came across this blog. This claim might seem cocky but it also happens to be true.

In today’s modern marketplace, there are more avenues than ever to make your product a success. E-commerce is one of those areas, with new entrepreneurs hitting it big seemingly every day — Brilliant people have emerged who have taken their million-dollar ideas and turned them into a million-dollar reality.

So by now, I believe you must be feeling motivated to start an online business. That’s a big first step towards financial freedom. As an internet entrepreneur, you can escape the drudgery of the rat race and make your own destiny, bringing in a high income and also enjoy a flexible schedule and ideal work/life balance. At least that’s what everyone believes but truth be told it is not going to be so easy. You are not going to sit at home relaxing while still collecting rakes of money. You are going to be in an entirely different kind of race only this one has better rewards.

Let’s jump slightly ahead in future when you have made the decision to start an online e-commerce for your amazing idea. You’re going to require a platform for this among a lot of other things. So allow me to enlighten you on all that shall be required and how BuildaBazaar as a platform will help you achieve all of them making not only your idea successful but your life as an entrepreneur easy.

1) BuildaBazaar Enlightens You About The Competition

BuildaBazaar Enlightens You About The Competition

Like I mentioned before oftentimes, you aren’t the first person to think of your big idea. You need to know whether or not there are others out there who have already staked a claim to your potential market. Luckily, you will have BuildaBazaar to stake out all your competition & tell you about the features that they are missing. Not only this BuildaBazaar will also enable you to provide these features and services to your customers so you always stay ahead of your competition.

2) BuildaBazaar Provides You With a Business Plan

BuildaBazaar Provides You With a Business PlanDoes this seem like a no-brainer? You’d be surprised. The fact of the matter is that your million-dollar idea is worth nothing if you don’t have a multimillion-dollar business plan to go along with it. While putting together a business plan isn’t glamorous or particularly exciting, it’s the foundation for all potential growth your business can have. Rest easy, BuildaBazaar does all the work for you. When you build your e-commerce store with BuildaBazaar you also become privy to the knowledge gathered by the best people in the online business and they can define your business plan for you. From the look and aesthetics of your store to what kind of products and services your e-commerce business can provide for maximum benefits, BuildaBazaar brings you access to the best specialists in the business in all domains.

3) BuildaBazaar Creates Your Online Presence

BuildaBazaar Creates Your Online PresenceEvery tiny or humungous query you have ever had, the very first thing that comes to mind is ‘Google’, same can be said for everyone else on the planet. There’s a saying inside the online marketing community that goes something like this: ‘The best place to hide a dead body is on the second page of a Google search because let’s face it no one ever goes beyond the first page.’ What that means for your business is this: if you can’t get near the top of a Google search for your product or business, you’re not making much of a dent. So if you wish to create a successful online business you most definitely need to stay on top of the search results. BuildaBazaar accomplishes this for you. Using the best possible techniques in Search Engine Optimization and content for your store, BuildaBazaar makes sure that everyone even the people that don’t actually require your products has more than a glance at your store.

4) Making You a Part Of The Community

Making You a Part Of The CommunityLet’s face it, your product may not be the first choice for everyone. Perhaps, most people won’t even know it exists but that doesn’t matter. What matters is making sure the people who want your product know about it and that, it’s part of their community. This can be done effectively through social media and online brand building. Speaking of social media as a tool for brand building, you should make sure to get as much as possible out of sites like Instagram, Facebook, or Twitter. Curate your feeds to match the image you wish to build and scale a level above to integrate yourself into the community that surrounds your product.

5) Build Your Store Whichever Way You Wish

Build Your Store Whichever Way You WishAll of the marketing, planning and brand management in the world will be for nought if you don’t back it up with a high-quality product. When you have the nuts and bolts of the business ready to go, you still need to focus in on your actual products. How you do this will depend on what you offer, but it is imperative that your store’s brand matches up with what you produce. BuildaBazaar has created more than 60,000 stores so trust me when I tell you-you can seek advice on any kind of product and service no matter how trivial and BuildaBazaar will provide you all the solutions you may need.

6) Help You Provide an Incredible Customer Service

Help You Provide an Incredible Customer ServiceThis isn’t superfluous — part of forming a successful online e-commerce business is impressing customers, not just with your products or presentation, but with great customer service. Go above and beyond what is being asked of you; it’ll pay off in the long run by winning you long time customers that will carry you through all phases of your business. And as you establish your store with BuildaBazaar you won’t have to worry about a thing. BuildaBazaar platform has integrated options for all forms of communication. So your customers will be able to contact you day or night with even the simplest of queries and problems.

After all, staying connected with customers is by far the most important element of a business, isn’t it?

We have established that an online business is not an easy ordeal unless of course, you are opting to establish your business with BuildaBazaar platform. BuildaBazaar platform has instigated a rapid development of online technologies and innovations, and thus produced a revolution in the field of small businesses. Manufacturers, freelancers, entrepreneurs, retailers, professional creatives of all kinds now can experience an unprecedented freedom as small business owners with this incredible platform. They can create a website and build an online presence, find niche markets to grow into and discover new opportunities for monetization.

It’s time, that million dollar idea that has been bugging you needs to be converted into reality and BuildaBazaar is the platform to do so.

How To Create A Stunning Visual Brand For All Your Online Platforms

How To Create A Stunning Visual Brand For All Your Online Platforms

Rapid development of online technologies and the tech world gave a lot of freedom to the business from advertising, marketing to launching a new product, this field has created a revolution. Now every business from small to medium & large scale is experiencing this freedom and revolution.
Be the business of any kind it has become easy to create the brand identity online, which can be done easily by creating a website, marking online presence on social media and find a niche market to discover new opportunities in sales.

But the question that arises is, will these small companies be able to gain the brand value and establish themselves as “BRAND” like the big companies have been doing it for decades.

This article below is cutting through all the facts, to explain how one can grow their brand online, which has become an elementary factor. Listed below are three steps to expand your brand value –

1. Find Your Brand Identity

Find Your Brand Identity

Once you have an idea you need to define your brand. To market anything be it be a product or just an idea you need to know it inside out. After identifying brand you will be able to create a foundation for all your marketing strategies.

Consider the following elements required to build up your brand identity:

Who is your target audience?
Target audience of any business is basically the conversing partner of your business.
To understand your customers better you need to understand their demographics such as their age group, gender, educational profile and location.
You need to define the things that drive them towards your product, and what you can offer them.
Also, define the social platforms they are active on so that it becomes easy for you to reach them. The most important thing that comes up is how would your brand influences them.

What is the story of your brand?
Great storytelling is the key to establish a brand. Power of your brand story defines your presence and identity. The more appealing your story is the more it helps to build a connection with your audiences. One can include the company’s origin and motivation in a few thousand words but making it straightforward with CONCEPT, OFFERING & SUCCESS STRATEGY creates a connection with the audiences.

What is your brand’s personality?
Brand personality can be defined as the set of characteristics connected to a company or a brand name. As a business, grasping your brand’s personality helps you to create a connection with your target audiences. This idea of defining brand personality applies to all scale of companies.

2. Design Your Brand’s Look

Design Your Brand’s Look

After creating a solid grip on brand identity now one need to move towards the technical aspects of branding your business. A good brand not only allows audiences to remember who you are but communicates with your history, values and entire impact of your business. The visuals and look express your brand story. Let’s have a detailed look at it-

Defining an Overall Style
Just like a fashion brand defines its styles into different categories. A brand style is a set of standards that your company works on. Defining style includes defining the tone of your brand such as colors, words usage, the point of view and more.
The key issue here becomes the style that defines your brand, For example, you cannot include the black and white theme for a children’s theme park website, it has to be colourful!

Choosing your brand’s colors
Brand color does not mean choosing your favourite color, as it simply speaks your brand. Colors play a significant role in brand development. For example to visualize Facebook is to remember its distinctive blue or when you remember coca-cola you visualize red, similarly if you remember the famous Indian ecommerce company Infibeam, orange come in mind with their tagline SHOP WITH A SMILE; this is the result of successful branding.

To make a confident choice about your brand understand the color theory, which color immediately gets connected with your brand and choose the perfect color scheme for an effective online presence.

Creating a logo
Logos are the pivotal branding tool, sometimes people don’t remember your company’s name instead they remember your brand logo. Your logo says it all, for example, the logo of BuildaBazaar defines two platforms one is of Infibeam other that you can create of your own using the SAAS platform provided by Infibeam. BuildaBazaar helps you create a marketplace or an online store like Amul Online, Fortune Online using the tools and services of Infibeam platform.

Logo should look great no matter where you put it. The rule of logo says that people should understand what your brand is saying by just looking at your logo. Get familiar with the latest trends in the logo with the different color combination and stand out from the crowd.

3. Set Your Brand’s Voice

Set Your Brand’s Voice

Right voice of your brand engages well with audiences. By brand’s voice, it does not mean jingles or anthem or theme song. But by the brand voice, we mean words, prose styles that engage and motivate audiences.
Brands voice also define your digital presence, your social media connections, product marketing and branding. Every brand has a writing style as the target audience not only see your brand, they visualize and interact with it textually and verbally. Let’s see how setting a brand’s voice works-

Crafting the ultimate brand name
Shakespeare asked ‘what’s in the name?’ but in the digital world, everything is in the name. If your logo is well defined and encapsulated your business idea under it becomes impressive and captative.
Along with the brand name we have popular taglines or a brand slogan. Remembering a slogan of a famous SAAS platform BuildaBazaar which says “Billion Dreams.. Billion Stores..”
Short sentences of these kinds complete your brand name and deliver the essence of your brand.

Engaging with your audience
Building a brand is not merely about designing a logo, creating the website and advertising on social media, it is more than that.
Your brand needs to regularly engage with the audience, which may include your social media posts, newsletters or daily blogs, responding to queries of customer and monitoring the brand’s reputation.

All the steps listed above will definitely help you build a brand. All you need to do is stay focused on your goals and make sure your branding efforts help you to achieve them.

7 Reasons Why BuildaBazaar Is ‘The’ Platform For Your E-Commerce Store

7 Reasons Why BuildaBazaar Is ‘The’ Platform For Your E-Commerce Store

Do you remember all the awful times when you had to deal with those dreadful people standing in long queues at your local store and listen to them complain and moan about the rush? Then there were also the times when you brought smiles to the neighbourhood kids coming over to your shops with the simple act of providing a few free candies. All those little joys and discomforts have now turned into bliss with the advent of the e-commerce industry.
Today more and more businesses are shifting online. You can find literally anything on a digital store, from your TVs to your toothpaste, almost any product or service is available at the click of a button or the swipe of a finger. These services follow various methodologies in their approach to business. For businesses breaking into the e-commerce space, the process can be a bit of a whirlwind. E-Commerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions about the site design and interface, mobile and social media strategies, customer service and product pricing, to name a few.
Are you one such business? Do you wish to extend your reach by breaking all the geographical barriers and bring your offline store online? If the answer to these questions is yes then do keep reading this blog because you are bound to find all you seek right here. BuildaBazaar, popularly known as BaB, is the perfect e-commerce solution for you. The platform allows you to create your own online retail store and you also have the facility to showcase your products on the esteemed e-commerce website Infibeam.com. It consists of more than 60,000 live stores today and has won the India ITC award for ‘E-commerce Platform Provider of the Year 2016’. It allows its users to customize the web page as per their need by adding banners, images and content.

The e-commerce software as a service (SaaS) model of BuildaBazaar provides the integrated support for domestic and international payment gateways, making selling easier by adding various payment options. This is the most coveted feature today when everyone is switching to online payment. It’s an era of the digital world where everyone is present on social media platforms like Facebook and Twitter. So, you simply have to share the information about your online store on social media and let the world know you exist, and for that, all you have to do is to come to us and we shall bring the world to you.

So, why would an aspiring business choose BuildaBazaar? Let us iterate some amazing features that shall provide you with an answer to this question. We promise by the end of this article not only would you be considering an online portal for your business but you shall definitely wish to do it with BuildaBazaar.

#1. A Stable and Reliable Platform To Flourish Businesses

BuildaBazaar is one the most powerful e-commerce platform offered as a hosted solution – which shall help you with everything you need to build an online store. The Software as a Service (SaaS) model ensures you get a robust and high-performance platform without having to worry about software upgrades and hardware maintenance. Not only this BuildaBazaar is continuously upgrading the platform to create an online store with new features to help you increase your sales and keep you ahead of the competition.

#2. Easy Managing & Sorting of Your Products

With BuildaBazaar you get access to a brilliant and comprehensive CMS – Catalog Management System to manage all your products. It features a simple and easy to use user interface that shall enable you to add new products to your store, manage their description, price and stock details with absolute ease. To add to this incredible feature you also receive a vast array of tools that help with the addition of multiple products and modification of store and its products information. All in all the only tough decision you will have to face is which products and how many do you wish to add.

#3. Completely Customizable To Your Preference

One of the best features of BuildaBazaar is that it gives you the option to create and customize your store as you wish it to be. You can choose from multifarious themes and templates or request your own. Handy powerful customization tools and widgets are also present that simplify addition of banners, images and content to the webpage at the mere click of a mouse. When you create a store with BuildaBazaar you have the ultimate freedom to choose the look for your webpage. You have the ability to configure and reconfigure it whenever you want, however you want, with close to no effort at all.

#4. Order Management to Make Your Business as Easy as Possible

Right from the placement of order, to the payment and delivery completion; BuildaBazaar platform will manage every tiny detail. When you build your online store, the platform will manage order fulfilment, shipment and completion for all orders from a single panel so all the information that you may need is at your disposal. Not only this, BuildaBazaar also assists in generating invoices to track shipments using advanced store administration panel allowing your customers to track their orders and stay updated on the latest status. After all, at the core of every business lie its happy and satisfied customers.

#5. SEO Friendly, Online Marketing To Always Keep You Trending

No matter what product or service you provide the reality is there will always be more businesses that provide the same. But when you create a store with BuildaBazaar you enable yourself with several features that optimize and enhance your search engine rankings and discoverability because just having great products and services is not enough it is just as important to make sure these products are visible to maximum customers. BuildaBazaar engineers have created a mighty platform where you merely need to add keywords related to the products and brands.

#6. Ubiquitous Connectivity via Social Network

The entire world has started engaging in a virtual world of social media. Sites and networks such as Twitter, Facebook and Instagram, they are often immensely useful for e-commerce businesses of any size. Social media is by far the most effective way you can get word of mouth momentum started which is perhaps the most vital aspect of your business. To sell online, it gets mandatory for your business to mark its space over prominent Social Networks. When you create a store on BuildaBazaar the entire following of Infibeam and BuildaBazaar on all platforms is yours for the taking. Attract customers on social networks. Share information about your store on Facebook and Twitter. Allow customers to engage with your store using social sharing features like Facebook and Twitter share, and Google+.

#7. Completely Secure Payment Gateway

When all is said and done the most integral part of an e-commerce business is the trust between merchants and customers. BuildaBazaar makes sure that every single payment and transfer is conducted with the highest level of security. Imagine being offered security with the freedom to choose any mode of payment that might be comfortable.With BuildaBazaar you have the facility to collect online payments for your products using Credit cards, Debit cards & Net banking through your own payment gateways. BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal. With convenient payment options available through BuildaBazaar, it gets easy to sell online and easy for your customers to buy online.

With the e-commerce industry still in its infancy you have the advantage of staying ahead of the curve and with the incredible BuildaBazaar platform you have the advantage of being the best store online. We are aware you like every business owner have been pondering whether or not you should take your business online and you must have been nervous about this change. We assure you it is just as simple as it is vital for the expansion and success of your business. So if you wish to enter the digital world for your store it is quite obvious that BuildaBazaar is the way to do it. Some of the leading brands that already are using this platform and receiving incredible results are Crosswords, Spykar, Hidesign, Canon,  Amul, Fortune, @home and many more. We know you too want the same level of success and believe us when we BuildaBazaar shall bring it to you.