Many times, the content you spent hours creating doesn’t get the desired effect. Blogging is no different. It takes time, and for most businesses, a lot of their blog content doesn’t generate ongoing traffic from Google. The key here is to identify your best performing content. When going through your analytics and identifying content that generates traffic, pay special attention to the articles that you published some time ago. Take a good look to see if anything has changed from the time you published it. Read more
One of the most interesting areas for an entrepreneur to get into right now is ecommerce. Which is also one of the most popular. Ecommerce enables online stores to cut out the middlem en and sell directly to their end consumers. Given consumers’ ability at this point to buy almost anything online, businesses are taking advantage of customer acceptance of ecommerce. Indeed, this model has flipped traditional industries on their heads. Read more
Today’s consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experience. It doesn’t matter how creative your style is. If your pages take forever to load or your site looks boring on smartphone screens, people will not engage. Businesses and marketing firms have entered a cutthroat competition. Google and other search engines have updated their algorithms to account for all these user-experience elements when ranking the best of the best sites and content. Read more
Around 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing many opportunities. Furthermore, 55% of time spent with online retail occurred on a mobile device, according to one study. This explains why businesses should ensure their websites render and function well on mobile devices. In addition to simply making your site more accessible, mobile-friendliness helps achieve higher rankings in Google search results, and it’s more economical than creating different versions of your website for various types of devices. Read more
When it comes to building relationships with your customers and essentially getting them to purchase goods from you, the battle doesn’t necessarily happen in-store or even on your ecommerce website. The real battle happens inside your customer’s heads. Selling, at least for the most part, is all about psychology – the little triggers that spark desire, trust and most importantly, the willingness to part with cash.
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. Read more
As marketing professionals, we should always be observing our customers: Their habits, behavior, and feedback serve as a yardstick for measuring the strength of your company’s relationship with its customers. And if you’re not watching your customers, probably your competition is. There’s no justification for not bringing the same level of monitoring to your customers. The basic measurements most viewed are revenue and profitability. As long as those two are going up, why should anyone care? Simply put, as fast as these numbers go up, they can plummet too. Customer preferences can change in a heartbeat and sales results won’t look quite as rosy. Read more
As marketers, we’re often looking at the result of how much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens. Email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy. The key, however, is standing out from the crowd. One way to determine whether your email marketing efforts are effective – is to track your email open rates. Read more
If a customer were to visit a retail store, it would be off-putting and foolish for a sales rep to start bombarding the shopper with info about specials right away. The best way to convert the shopper into a buyer is to place them at ease by creating a buying environment. This is done when the sales person asks the shopper what they’re looking for, and if they (the sales person) can be of assistance.
The same holds true with online shopping, although, the shopper is at a bit of a disadvantage because of the lack of a helpful sales person. That’s why many online retailers experience issues such as shopping cart abandonment and high on-page bounce rates. But fortunately for e-retailers, there’s a page element that functions as the helpful sales person – it’s the search filter bar. Read more
Email marketing and social media marketing are not far apart in the spectrum of digital marketing. In fact, all other techniques considered, these two are probably the easiest to integrate, and both can benefit from doing so. While effective separately, combining your social media and email marketing strategies can go a long way in helping you to supersede your Internet marketing goals. This article highlights the best way to merge your email marketing strategy with your social media efforts. Read more
Virtual reality has come a long way since being a sensational gaming tool and now is in the process of making a niche for itself in various businesses. Be it retail or manufacturing, this technology has believed to make wonders. Since it is catered along with the new and trending demands of consumers. This is evident in the fact that many brands are leveraging the immense potential of virtual reality to grow their prospects. Businesses are increasingly coming up with ways to integrate virtual reality in ways that can benefit not only their clients but their employees as well.
In addition to that, Microsoft and Google have been experimenting with VR to produce a breakthrough experience for businesses. With these in line, there is no doubt that virtual reality is all set to transform what future lies in businesses. Over the past year, global search interest in virtual reality has grown four times. Read more