If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful ecommerce website. As any store owner knows, photos are a crucial part of every product page. On their own, product photos can convince a shopper to take the next step in the buying process — offer beautifully shot, highly detailed photos of your products, and you’re that much closer to getting a click of that “add to cart” button. Read more
Today, ecommerce is the flavor of the month. If you go by the reports of the industry body recently, Internet and Mobile Association of India (IAMAI) and IMRB, ecommerce market in India is expected to double to INR 2,11,005 crore by December. The report further states that there is 57 percent of the growth in e-tailing, which was driven by mobile phones and mobile accessories. Looking at these figures, it indicates that any entrepreneur who wants to embark on his/her entrepreneurial journey, this sector would be the right choice for him/her for starting up. But before venturing into it, be sure that you do it the right way. Online stores ship a good proportion of their products to small cities where consumers don’t have brick-and-mortar stores selling those products. Such as high-end brands. Read more
The evolution of modern day technology has led to an undeniable rise of popularity amongst ecommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning ecommerce apps. Read more
If you’ve considered expanding where you sell products, beyond your current ecommerce store, now is the time to do it. Ecommerce continues to grow in profitability as more and more consumers turn to the web for product purchases. Those purchases take place all over the web, whether they’re made on hosted shopping platforms, which are branded to sellers, or through online marketplaces. If you want to expand, the best approach is to analyze individual marketplaces, and determine which ones would be the most lucrative with minimal deployment time. This way, you can develop, and prioritize a strategy to test one marketplace before expanding into another. The ecommerce space otherwise known as electronic commerce relies heavily on the Internet and various technologies to run many businesses and organizations. Read more
Most entrepreneurs start a new business with dreams of success, but the unfortunate fact is, too many of them fail. What separates new businesses that flourish from those that close in disappointment? In many cases, the difference between failure and success is as simple as doing the following. Getting manageable goals, planning for growth, investing in the right business tools, and understanding the common pitfalls that sink other businesses. Read more
Not all customers are kings. Although there are plenty of service gurus out there. Who will tell you that you should go out of your way to satisfy. And even delight – each and every customer. Anyone with a bit of business experience will know that in some cases that is just impossible. Some people are just unfair and are looking to exploit your services. Even more, to keep your service team effective, you should know how to recognize these people. Read more
The impact that tech-savvy customers are having on the ecommerce world is not just stronger than ever. It’s faster than ever. Gone are the days when customers would meander online. Trying to determine if an online order was worth the risk. Instead, technology today is helping customers keep track of their purchases. And altering the ways in which those consumers interact with online retailers. These trends, in turn, are affecting the big picture. Read more
While some might disagree, email marketing is still an important and effective facet of digital marketing. It can be a great way to build relationships with customers. Provide readers with useful information. And gain visitors to your site. However, it does take time and effort. You have to work at growing your subscriber list. And really focus on delivering useful content. But, if you do so correctly, you can really increase your sales.
Your personal email is not the place to be sending out newsletters or other email marketing efforts. You need to get a provider who specializes in email marketing. Luckily, there are several out there that will be able to meet all your needs. MailChimp or Constant Contact – are two of the most popular email marketing providers and are very easy to use.
According to EmailExpert, for every dollar spent on email marketing, businesses have a return of $44.25. And which is not a laughable amount by any reasonable measure. It can be further optimized. By using your email campaigns as a means to optimize other marketing facets of your business organization. From ongoing promos to encouraging social media and review site engagement. Read more
How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well a business does this. This notion also applies to your content marketing.
What Is Customer Insight? To understand insight, we must understand the data that fuels it. Customer analytics data helps to understand the path your customers take. And insight is what we derive from the data. You need to understand the pages your customers visited. The devices they use, and the channels that assisted the conversion. If you’re in the SaaS or app business, you’ll even learn how they’re using your software.
The insight that customer analytics yields can have serious impact on your business. Extensive use of customer analytics has considerable impact on corporate performance. They are more likely to report outperforming their competitors on key performance metrics. Whether profit, sales, sales growth, or return on investment.
Traditionally, customer analytics helps you understand where your customers are coming from. As well as shed light on how they engage with your products and its features. But it can also guide your content marketing efforts. Customer insight allows you to pay attention to your customers’ activity and analyze their behaviors. What content are they looking at. How are they engaging with that content. Which categories and forms of content are resonating best with individual segments. Read more
Though there were plenty of new social media trends, which we saw through in 2016. Social media moves fast. Just as you have started coming to the terms of a new changes – the trends change. This includes several new features, consumer preferences and brand opportunities.
Looking toward 2017, social media trends will continue to evolve and surprise us. Looking back at the recent developments can help us work out what to expect in the future. We are now in a social media dominated world. And marketers and businesses are taking full advantage of it.
However, this means that trends and the way brands should best communicate with their customers are constantly changing. Brands need to ensure they keep up with the latest trends. To ensure they can achieve their goals. Whether that is to increase conversions or improve ROI.
The popularity of social media continues to rise. Facebook was topping the charts with a social media platform. Which reached 1.79 billion monthly active users in the third quarter of 2016. And which was followed by YouTube, which has 1.3 billion users. It is clear social media is here to stay. And businesses need to know what to do to capitalise on it and use the various platforms to their advantage.