The 5 Important SEO Tools We Cannot Live Without

The 5 Important SEO Tools We Cannot Live Without

SEO tools. Um, but don’t they get you penalized in the search engines? This is a common myth that needs to be busted. In fact, there is absolutely nothing wrong with using good, effective tools that make your life easier and your SEO more efficient. There are various SEO and content marketing tools that bloggers and online business owners need. Moreover, in this competitive online world, you need good tools to help your online marketing, SEO, and content marketing efforts. Each of these tools makes your life easier by giving you valuable information. Read more

9 Ways How Your Ecommerce Store Can Get More Followers On Twitter

9 Ways How Your Ecommerce Store Can Get More Followers On Twitter

If you already have a twitter account then, reconsider a professional twitter handle. No one likes to follow a handle that is irrelevant. Try using smaller handles. Do not use religious or emotion provoking handles unless you specifically are into that business. If your handle is not available use words with numbers. Follower count is often considered one of the vainest of vanity metrics. Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message spreads and the rate at which you get clicks and impressions. Read more

6 Ways How To Use Product Videos To Boost Ecommerce Traffic

6 Ways How To Use Product Videos To Boost Ecommerce Traffic

Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ecommerce industry believe that product videos can and do increase conversion rates and sales, perhaps, because in some cases and for some products or categories, video does a better job of explaining product use, benefits, and value than text and images. Read more

Stop Your Ecommerce Business From Making These 7 Most Expensive Mistakes

Stop Your Ecommerce Business From Making These 7 Most Expensive Mistakes

Every dollar you make or spend in your ecommerce business is important. Margins always have the chance to get thinner when it starts costing more to compete for keywords or when you need to match a sale from your top competitor. To help you protect that revenue, we’ve looked at three of the most expensive mistakes that are common among e-tailers and a quick way to avoid falling into the trap. Keeping these three things in mind will help you stay on the profitable path to growth. Read more

5 Ways To Convert Mobile Browsers To Buyers

5 Ways To Convert Mobile Browsers To Buyers

Despite rapid growth in mobile e-commerce, the bulk of the opportunity in m-commerce is still ahead of us. Although 60% of online traffic comes from mobile devices, the small screen still accounts for only 16% of conversions. What’s more, average order value on desktops is 50% greater than on mobiles, and nearly 80% of items in mobile carts are abandoned. Those big gaps offer huge opportunities for retailers, especially as experts expect more than half of e-commerce revenue to come from mobile devices by the end of 2017. So what’s a marketer to do? Retailers have seen a marked increase in shoppers not only browsing but buying from mobile devices. Moving forward, many experts believe mobile shoppers will continue to increase. Read more

6 Ways How To Optimize Youtube For Ecommerce Marketing

6 Ways How To Optimize Youtube For Ecommerce Marketing

As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an incredibly important tool for any online marketer. However, there is a huge gap between deciding to use it for marketing and actually achieving any success in this field. It is not as easy task as it may seem, for e-commerce communication is by definition purely commercial in 99 percent of situations, and you will have a hard time persuading your clients, both current and potential, that the primary goal of any video you publish is not to get into their wallets. Read more

5 Ways How Social Media Plays An Important Role In Ecommerce

5 Ways How Social Media Plays An Important Role In Ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour and 40 minutes browsing social media every day. Back in the old days, a business’s presence would be signified by advertisements in the paper and a physical storefront. Now, in the digital age, business reputations live and die by their social media standing. Right now, social media is used by brands as a way to advertise, increase their online presence, and deliver high-quality customer service. In 2017, we can expect those trends to continue, as some new ones emerge. Social media serves a vital purpose in online marketing by helping companies establish stronger web presence, generate leads and increase traffic. Read more

6 Proven Steps To Protect Your Ecommerce Website

Despite popular belief, the secret ingredient to getting the mount out of your Ecommerce website isn’t necessarily about your product or site design. In short, it comes down to security. Although it’s crystal clear that we live in an era where today’s shoppers are more comfortable than ever with the concept buying online, the fact remains that spammers and scammers seem to be around every corner. Likewise, consider the common hesitations which plague today’s online shoppers. The widespread epidemics of credit card and identity fraud. Orders taking forever or not arriving in the condition promised on-site. Dealing with returns and poor customer service from smaller e-commerce stores. Read more

How To Write Product Descriptions That Sell Better

How To Write Product Descriptions That Sell Better

The latest Apple iPhone has arrived and you want to sell it on your online store. How would you describe, what it is. How it is, and what are things you need to look out for. Of course, you would be describing its features, what’s new and appealing. Like the ‘Jack’ is still not found anywhere, near the phone. Writing meaningful product descriptions can be a challenge. Product descriptions are usually often ignored. Focusing on more interesting tasks is the key to write good descriptions that sell better. If you really want to see a higher conversion rate you have to make your product information key to that activity. Read more

8 Secrets To Excel In Ecommerce Content Marketing

8 Secrets To Excel In Ecommerce Content Marketing

Content is the new currency of the digital era, offering the best and most effective way to reach out and engage with your audience. Time and time again, it has been proved that the content is king and although people claim about content is all just the buzz and no substance, the numbers don’t lie. Content marketing works, but only if you do it right. Questions about content marketing ROI are probably the ones we hear most from marketers who are struggling to build their own business case internally. Read more